Firming Foundation (Discontinued)

by NARS  
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Makeup > Sensitive Skin Products > Foundations without Sunscreen > Liquid Foundation
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You can ignore the firming claims for this creamy liquid foundation; the amount of beneficial ingredients is practically an afterthought, and they’re not particularly stable in this formula. Moreover, none of them can firm skin, no matter the amount or the type of packaging. Despite that disappointment and this foundation’s absurd price tag, it is worth considering if the wasted money doesn’t bother you and if your skin is normal to slightly dry. The slightly thick texture means that it takes a little more time than usual to set while blending, with the result being a soft matte finish and medium to almost full coverage. This doesn’t look quite as skin-like as similar foundations from Laura Mercier, but NARS is getting better. Among the many shades are some notable options for fair and very dark skin tones. The darker shades actually look more natural than the lighter shades, some of which appear slightly chalky after they set. Consider the Stromboli shade carefully. Avoid Cadiz—whose skin is this orange?—and if it is, why aren’t they asking a doctor what’s wrong with them?
Formulated with increased skin benefits that not only reveal a flawless and radiant complexion, but also help to minimize imperfections while improving skin's resilience.
Water, Cetyl Ethylhexanoate, Cyclopentasiloxane, Dipropylene Glycol, Glycerin, Hydrogenated C6-14 Olefin Polymers, Dimethicone, Isostearic Acid, Glyceryl Stearate SE, PEG-5 Glyceryl Stearate, Butylene Glycol, Bentonite, Stearic Acid, Triethanolamine, Behenic Acid, Batyl Alcohol, Xanthan Gum, Behenyl Alcohol, Ethylparaben, Potassium Hydroxide, Fucus Vesiculosus Extract, Centella Asiatica Extract, Methylparaben, Cellulose Gum, Carbomer, Tocopheryl Acetate, Boswellia Serrata Extract, Polysorbate 20, Phenoxyethanol, Fagus Sylvatica Bud Extract, Ascorbic Acid, Palmitoyl Tetrapeptide-7, Steareth-20, Palmitoyl Oligopeptide, Caprylyl Glycol, Potassium Sorbate, Acetyl Hexapeptide-8, Chlorhexadine Digluconate, May contain: Mica, Iron Oxides, Titanium Dioxide

Frenchman Francois Nars has been painting the faces of New York's top models since arriving in the United States in 1984. Their images and his handiwork have been seen on the covers of countless fashion magazines, most notably Vogue and Elle. As the story often goes for the talented makeup artists who have become celebrities in their own right, Nars became frustrated with the state of available makeup and, surprise, another cosmetic line was born.

Beginning (as Bobbi Brown did) by launching a small collection of lipsticks in 1994, the clamor for the colors was incredible, and demand for more NARS products from the artist grew. Shortly thereafter an entire product line followed, gaining women's attention with sleek, tactile-enhanced packaging and risqué shade names.

As an overview, NARS makeup has many strengths, but just as many weaknesses. It reaches its zenith with blushes, foundation shades, brushes, and lipsticks, but falters when it comes to pencils, and mascaras. Still, the best of NARS are really spectacular, and include expanded color palettes.

Although much can be said about the makeup side of this cosmetics line, there is very little, if anything, to be said about the skin-care products other than "Why bother?" or better yet, "What were they thinking?" Most of the cleansers are drying, the toners are dated formulations of alcohol and other irritants, and the moisturizers are mundane, poorly conceived and dated formulations. A little grape juice and fennel won't save a mix of alcohol, film-forming agent, and waxes, especially not at these inflated prices. And sunscreen? Completely absent; it's not even discussed. The assembly of products is attractively presented at NARS counters, but don't be fooled!

For more information about NARS, owned by Shiseido, call (888) 788-6277 or visit

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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