Nivea Creme remains one of the star products for this line, and Nivea describes it as “the mother of all modern creams”. First made available in 1911, the jar-packaged formula with its familiar scent is an exceptionally basic blend of mineral oil, Vaseline, glycerin, and wax. All of these standbys can make dry skin look and feel better, but there are many more ingredients that have significant benefit for skin—ingredients that weren’t even close to being options when Nivea Cream launched. Far from “unmatched”, there are dozens upon dozens of moisturizers that offer skin more than this cream does, and without the inclusion of sensitizing preservatives methylisothiazolinone and methylchloroisothiazolinone.
The original Nivea Creme. A rich, creamy moisturizer that smoothes and softens every inch of skin. The unmatched moisturizer for even extremely dry skin.
Water, Mineral Oil, Petrolatum, Glycerin, Microcrystalline Wax, Lanolin Alcohol, Paraffin, Panthenol, Alcohol, Magnesium Sulfate, Decyl Oleate, Octyldodecanol, Aluminum Stearate, Fragrance, Citric Acid, Magnesium Stearate, Methylchloroisothiazolinone, Methylisothiazolinone
Nivea is a globally known brand owned by Beiersdorf, the same company behind department-store brand La Prairie and drugstore mainstay Eucerin. Among those three brands, Nivea's product selection is the weakest (which isn't saying much, because none of these lines have much of anything to offer skin). For Nivea, uninspired formulas abound, presenting limited options unless you have normal to dry skin, and even those have exceptionally inelegant formulas. The enduring popularity of this line has more to do with advertising and perhaps tradition (it has been around a long time) than with what any researcher would consider state-of-the-art.
In mid-2010 Nivea re-launched most of their Visage (facial care) products on the web site drugstore.com. These products present a few well formulated, inexpensive options that are worth your attention.For more information about Nivea, owned by Beiersdorf, call (800) 227-4703 or visit www.nivea.com.