Advanced Eye Complex (Discontinued)

$88 - 0.5 fl. oz.
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Skin Care > Retinol Products > Eye Moisturizers
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Sold as the definitive product for younger looking eyes in an instant, this emollient, oil-rich moisturizer also claims to provide dramatic lifting. Don’t count on it—not on any amount of lifting or or any reduction in puffiness or dark circles. Really, given the number of eye creams that make such claims, would anyone have those concerns if any of these products worked? Is Nude Skincare the only company that finally has found the answer? Probably not.

At best, you can expect this to do what any decent moisturizer can do, nothing more, nothing less. That’s good, but not great. Frustratingly, many of the intriguing, state-of-the-art ingredients that can help skin behave younger (instead of just a temporary fix) are listed after the alcohol in this eye cream. This also contains fragrance chemicals known to cause irritation, and that’s even more of a concern when used so close to the eyes.

The yeast ferment in this product is from a plant known as Yerba Santa, which has no reliable research proving it has any benefit for skin. Nude Skincare attempts to make this eye cream seem natural by listing the food sources of the chemical-sounding ingredients it contains. Lots of cosmetic ingredients are sourced from plants, but the process that turns coconut into dicaprylyl carbonate, for example, isn’t natural in the least.

The definitive treatment for younger looking eyes, instantly. Purest acacia extract delivers an immediate, dramatic lifting effect. Probiotics prime and protect while proven bioactive CoQ10, milk peptides and mountain ash smooth wrinkles, reduce puffiness and dark circles and deliver a dramatic lifting effect.

Water, Sesamum Indicum (Sesame) Oil, Dicaprylyl Carbonate (Coconut And Palm Kernel), Butyrospermum Parkii (Shea Butter), Lactobacillus/Eriodictyon Californicum Ferment Extract (Yerba Santa), Glycerin (Plant Sources), Acacia Senegal Gum, Cetearyl Olivate (Olive), Sorbitan Olivate (Olive), Alcohol (Organic Wheat), Dipalmitoyl Hydroxyproline (Amino Acid And Palmitic Acid), Whey Protein (Lactis Proteinum), Argania Spinosa Leaf Extract (Argan), Milk Protein (Lactis Proteinum), Sodium Hyaluronate (Lactic Acid And Wheat), Pyrus Sorbus Bud Extract (Mountain Ash), Bifida Ferment Lysate (Milk), Arginine (Plant Sources), Hydrolyzed Rhizobian Gum (Plant Sources), Sclerotium Gum (Fermented Sugar), Lactose (Milk), Galactaric Acid (Apple Pectin), Ubiquinone (Yeast), Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopheryl Acetate (Soybean), Natural Fragrance, Linalool (Essential Oil), Limonene (Essential Oil), Phenoxyethanol, Sodium Dehydroacetate, Ethylhexylglycerin

United Kingdom–based Nude Skincare has made quite a splash in that part of the world. It was founded by "eco-entrepreneur" Bryan Meehan, owner of the U.K.'s Fresh and Wild organic grocery stores (their American parent company is Whole Foods). Now, in addition to selling healthy foods, he mixes them into cosmetics and sells them as well, which was a natural (pun intended) next step for Meehan. After all, it was only a matter of time before he noticed and took advantage of the fact that natural skin-care products sell well in health food stores, just as major grocery stores sell mass-market product lines. Thus, Nude Skincare was born, and according to Meehan, Nude Skincare is "the first luxury skincare line that is free from the chemicals your body would rather avoid." Regrettably, the only luxurious parts of Nude Skincare products are the prices.

The endless parade of natural or organic product lines and their endless claims of how pure and healthy their products are is exhausting and more fiction than fact. Much like antiwrinkle and anti-aging claims, the hype and misleading information about natural ingredients appear time and time again. It is important to reiterate that there are good and bad ingredients in both the natural and the synthetic realms. Plus, labeling something "natural" doesn't mean it is. But of course that didn't stop Nude Skincare, a company that claims to be all natural, but isn't. Regardless, this line claims to be all you need for skin, which isn't true either.

One look at Nude Skincare products' ingredient lists make it abundantly clear that the ingredients in their products are not all natural. Like many cosmetics companies, Nude Skincare attempts to get around the synthetic aspects of their ingredients by putting the natural source of their chemical-sounding ingredients in parenthesis. Describing dicaprylyl ether or lauryl alcohol as coming from coconut doesn't mean you can take that ingredient and make a piña colada; those ingredients are not found in nature. We're not saying that those ingredients are bad for skin, but misleading claims don't add up to good skin care; what counts is what works on your skin. Of course, plants have a place in skin care, but they also have drawbacks, although the latter fact seems to fall on deaf ears among those converted to natural and among those fear mongers who love to make women afraid of anything synthetic. Ironically, however, Nude Skincare also includes several natural ingredients that, unfortunately, have published, peer-reviewed research showing that our skin is better off without them!

Other than the high prices and the sleek, modern packaging, one aspect of this brand that has captured consumer and media attention is the claim that Nude Skincare products contain prebiotics and probiotics (i.e., microorganisms) designed to normalize the microflora of skin. In a cosmetic, neither the prebiotics nor the probiotics will stay alive and they must be alive to have any impact, at least that's the case when they are digested (i.e., yoghurt has live strains of bacteria). What is more significant is the limited research showing that topical application of bacteria strains has any effect on skin, for better or worse. Nude Skincare claims they have conducted clinical trials that show these products were highly successful, but we were told they weren't available for review. The company wouldn't send us any information to verify their study, so we have no way of knowing the details of their clinical tests.

What we know so far (again, from limited research) is that topical application may reduce skin inflammation brought on by immune system disorders and help skin grafts on burned areas heal faster, but that was sourced from living strains, not applied in a cosmetic skin-care product (Sources: International Wound Journal, February 2009, pages 73–81; and Der Hautarzt, Epublication, August 6, 2006).

For more information about Nude Skincare, call 1-855-375-1610 or visit

Note: All prices are listed in United States currency.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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