N.Y.C.'s Applelicious Glossy Lip Balm has an adorable name and look, but that's about as intriguing as it gets! This "balm" is more of a lightweight lipstick housed in a twist-up tube. Each balm has an apple-shaped moisturizing "core" in the center of it that's a little lighter than the main balm shade. Some similar products with this feature tend to have a somewhat streaky application of the two different colors, but with Applelicious Glossy Balm, the colors are complementary enough that you get a nice, uniform color.
The "moisturizing core" is a cute gimmick, but it doesn't have much of an impact on the balm's performance, at least not in comparison to any other creamy lipstick or gloss. It provides medium color coverage that applies smoothly and it lasts a couple of hours. It feels moisturizing while it's on, too.
Regrettably, N.Y.C. felt the need to add an artificial "fruity apple scent" to this balm, which is fairly strong and might be unpleasant for those who don't like strong scents in their lip products. Worse yet, the scent lingers for the entire time you're wearing it, which can become cloying after a while!
- Medium color coverage that lasts a couple of hours.
- Feels moisturizing.
- The price is really the most delicious part of this lip balm!
- Has a very artificial-smelling "apple" scent.
- Apple scent lingers the entire time this product is worn.
The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.
The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.
You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.
For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.