High Definition Liquid Eyeliner

Price:
$3.99 
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Category:
Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:
1/24/2013
Jar Packaging:
No
Tested On Animals:
No

There is nothing that sets this apart as a "high definition" eyeliner; it's really just your run-of-the-mill liquid eyeliner. The color goes on as a soft, matte black, and the felt-tip applicator is easy to use, whether you want to draw a thick or thin line. The liquid formula applies smoothly and dries fast, but is prone to fading as the day wears on. All in all, not bad, but not great either. A few dollars more can get you a really great liquid eyeliner at the drugstore from such lines as Almay or L'Oreal.

Pros:
  • Inexpensive.
  • Easy-to-use felt-tip applicator for a thick or thin line.
  • Goes on smoothly.
Cons:
  • Prone to fading.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Lisa C.
    Reviewed on Monday, March 10, 2014
    • Value
      3 / 4
    • Recommend
      3 / 4
    • Results
      2 / 4
    Not very dark
    • This doesn't go on very dark and kind of hurts if you try to keep applying to get a darker line. Sometimes I use it for a subtle lining of my lower lashes and it works okay for that.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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