High Definition Separating Mascara

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Makeup > Mascaras (regular) > Regular Mascara
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There’s no shortage of impressive mascaras at the drugstore, and we can add this one to the growing list. The formula is neither too wet nor too dry, and it applies evenly without a clump or flake. The rubber-bristle brush has a tapered end perfect for getting into small lashes or the outer corner of the eye, allowing for lots of definition and separation, and you’ll also see thickness and volume.

The best part? It lasts, but then washes off completely with a water-soluble cleanser.

  • Inexpensive.
  • Formula is wet enough to apply easily, but dry enough not to smear or smudge.
  • Tapered rubber-bristle brush makes getting to small lashes easy.
  • Separates and defines while adding thickness and volume.
  • Long-lasting, but is easily removed with a gentle cleanser.
  • None.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. Alexandra M.
    Reviewed on Friday, September 20, 2013
    • Recommend
      3 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Very good at creating long defined lashes with some work
    • This mascara is great at creating very long defined lashes with some volume, however, I disagree with Paula's review in that it is slightly too wet when first applied and I think that is where the other reviewers ran into trouble, because it will clump if you reapply a second coat before the first coat dries. If you wipe off the excess mascara off the end of the wand and wait until the first coat dries before reapplying more, this mascara delivers what it promises.

  2. Susan A.
    Reviewed on Thursday, August 01, 2013
    • Value
      2 / 4
    • Recommend
      1 / 4
    • Results
      2 / 4
    Doesn't Deserve "Best"
    • No way does this deserve a "Best" rating - maybe Good, but I'm not so sure. It does separate lashes to the point that they look spiky. It has what I call a "wet" application and smears easily. It also clumps and flakes a little. I think PC should test this again. Usually I make myself use things up, but it's so bad that I'm tossing it and buying my standby, Cover Girl Lash Blast Fusion, which IMHO should get a "Best" rating, not Good.

  3. Peggy F.
    Reviewed on Friday, May 10, 2013
    • Results
      1 / 4
    • Recommend
      1 / 4
    • Value
      1 / 4
    Not "best" by a long shot
    • Will echo the other reviewers comments. First application thought- not bad. Second and onward - clumpy, thick thick. A waste of $5. I'm really wondering if drugstore brands are the best route to take. At least department store brands, items from Sephora, can be returned and your money refunded or at least given a credit.

  4. Virginia
    Reviewed on Sunday, April 28, 2013
    • Results
      2 / 4
    • Recommend
      1 / 4
    • Value
      1 / 4
    Best product? Not!
    • Have to wonder how many times Paula's reviewers use a product before rating. The first time I used this, it was ok, didn't clump too much. It didn't wash off very well, even with the help of make-up remover. By the third use the clumping was awful, even with follow-up with another clean applicator to separate. I decided to try washing the applicator that came with it; that helped for a few applications. Used for 3 weeks, it just got worse. Not worth even $5. Just spend the money for Clinique.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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