There’s no shortage of impressive mascaras at the drugstore, and we can add this one to the growing list. The formula is neither too wet nor too dry, and it applies evenly without a clump or flake. The rubber-bristle brush has a tapered end perfect for getting into small lashes or the outer corner of the eye, allowing for lots of definition and separation, and you’ll also see thickness and volume.
The best part? It lasts, but then washes off completely with a water-soluble cleanser.
- Formula is wet enough to apply easily, but dry enough not to smear or smudge.
- Tapered rubber-bristle brush makes getting to small lashes easy.
- Separates and defines while adding thickness and volume.
- Long-lasting, but is easily removed with a gentle cleanser.
The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.
The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.
You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.
For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.