Liquid Eyeliner
Last Updated:01.24.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This doesn’t cost a lot, but its performance isn’t on par with several other drugstore liquid liners that don’t cost much more, such as those from Almay and L’Oreal. The long, thin brush applies color surprisingly well, but the formula remains wet too long, which encourages smearing. In addition, the shape of the brush tip makes it very difficult to apply a thin line. Once set, this stays on relatively well, but someone with oily eyelids or watery eyes will find that it doesn’t hold up well.

Brand Overview

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

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Member Comments
Summary of Member Comments
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my favorite

I have been using this eyeliner almost everyday for the past 5 years. I absolutely agree that the dry-time is quite long, and (on a bad day) can result in a LOT of screw ups and smudges, however all that said, this is the best eyeliner I've come across. I only wish it was waterproof!

Reviewed by
kelsey v
Very Long Wearing Eyeliner

I agree with Paula that the formula stays wet for a long time, and that does encourage smearing in the time waiting for it to set. However, once set this eyeliner does not move. I use coconut oil to remove my makeup at the end of the day and after gently rubbing my eyes with the oil my very waterproof mascara will be dissolved and this eyeliner will be the makeup that takes extra work to get off. VERY long-wearing forumla and very black liner. This is surely a drugstore gem!

Reviewed by
Morgan S.
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