Here's another liquid foundation claiming to intuitively adjust to skin's color and texture. Don't believe it! It simply isn't possible. The formula for this foundation is quite dated—we haven't seen something like this since the 1980s were giving up the "me decade" ghost to the emerging trend of grunge music and flannel clothing! The fragranced formula has a fluid yet creamy texture with almost too much slip, so blending takes longer than it should. Coverage is sheer to medium, but can look spotty and choppy even if you blend carefully. Add to that a somewhat tacky finish that feels moist but looks chalky matte, and here is a foundation to leave on the shelf! The colors (which are only for light to medium skin tones) look more neutral in the tube than they do on skin.
- Inexpensive (and in this case you really do get what you pay for).
- Outdated formula cannot even come close to making good on its skin- and texture-matching claims.
- Colors look more peachy or pink on skin than they do in the tube.
- Highly fragranced.
- Looks choppy and uneven despite careful blending.
- The finish feels moist and tacky yet looks matte and dry.
Water, Mineral Oil, Propylene Glycol, Glycerin, Talc, Stearic Acid, Magnesium Aluminum Silicate, Isostearic Acid, Isopropyl Isostearate, Triethanolamine, Cetyl Alcohol, Phenoxyethanol, Xanthan Gum, Methylparaben, Propylparaben, Fragrance, Disodium EDTA, Mica, Ethylparaben, Silica, Phospholipids, Hydroxycitronellal, Coumarin, Benzyl Salicylate, Linalool, Amyl Cinnamal, Citronellol, Limonene, Alpha-Isomethyl Ionine, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Benzoate, Geraniol, Sapphire Powder, Tocopheryl Acetate, Ascorbyl Palmitate, Retinyl Palmitate
May Contain: Titanium Dioxide, Iron Oxides
The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.
The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.
You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.
For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.