N.Y.C. (New York Color)

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

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+ Rating Product Brand Category Price Size
Best Ultra Moist Lip Wear N.Y.C. (New York Color) Cream Lipstick  $0.99
Poor Shadow Applicators (Discontinued) N.Y.C. (New York Color) Brushes/Applicators/Curlers  $0.99
Average Classic Lipliner Pencil (Discontinued) N.Y.C. (New York Color) Lipliner  $0.99
Average Classic Brow & Liner Pencils N.Y.C. (New York Color) Brow Pencil  $0.99
Poor Brow & Liner Pencil Twin Pack N.Y.C. (New York Color) Brow Pencil  $1.99
Good Ultra Last Lip Wear N.Y.C. (New York Color) Cream Lipstick  $1.99
Average Eyeliner Duet N.Y.C. (New York Color) Eye Pencil  $1.99
Good Cosmetic Sponges (Discontinued) N.Y.C. (New York Color) Brushes/Applicators/Curlers  $1.99
Average Cover Stick N.Y.C. (New York Color) Cream Concealer  $1.99
Average Roll-On Lipgloss (Discontinued) N.Y.C. (New York Color) Lip Gloss  $1.99
Best Sky Rise Lengthening Mascara N.Y.C. (New York Color) Regular Mascara  $1.99
Average Thickening Mascara (Discontinued) N.Y.C. (New York Color) Regular Mascara  $1.99
Poor Brush Kit N.Y.C. (New York Color) Brushes/Applicators/Curlers  $1.99
Average Waterproof Mascara (Discontinued) N.Y.C. (New York Color) Waterproof Mascara  $1.99
Good Liquid Lipshine N.Y.C. (New York Color) Lip Gloss  $2.49
Average Smooth Skin Liquid Makeup N.Y.C. (New York Color) Liquid Foundation  $2.99
Average Liquid Eyeliner N.Y.C. (New York Color) Liquid/Gel/Cream/Cake  $2.99
Good Smooth Skin Loose Face Powder (Discontinued) N.Y.C. (New York Color) Loose Powder  $2.99
Good Automatic Lipliner N.Y.C. (New York Color) Lipliner  $2.99
Average Smooth Skin Bronzing Face Powder N.Y.C. (New York Color) Powder Bronzer  $2.99
Average Automatic Eyeliner N.Y.C. (New York Color) Eye Pencil  $2.99
Good Eye2Eye Color & Contour Shadows (Discontinued) N.Y.C. (New York Color) Powder Eyeshadow  $2.99
Average Cheek Glow Single Pan Blush N.Y.C. (New York Color) Powder Blush  $2.99
Average City Duet Eye Shadow (Discontinued) N.Y.C. (New York Color) Powder Eyeshadow  $2.99
Average Eyelash Curler N.Y.C. (New York Color) Brushes/Applicators/Curlers  $2.99
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