N.Y.C. (New York Color)

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

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+ Rating Product Brand Category Price Size
Average Automatic Eyeliner N.Y.C. (New York Color) Eye Pencil  $2.99
Good Automatic Lipliner N.Y.C. (New York Color) Lipliner  $2.99
Best Big Bold Ultra Volumizing Mascara N.Y.C. (New York Color) Regular Mascara  $4.99
Good Blushable Creme Stick (Discontinued) N.Y.C. (New York Color) Cream/Cream-to-Powder Blush or Bronzer  $4.00
Poor Brow & Liner Pencil Twin Pack N.Y.C. (New York Color) Brow Pencil  $1.99
Good Browser Brush-On Brow Powder with Grooming Wax & Tweezers N.Y.C. (New York Color) Brow Powder/Wax  $3.99
Poor Brush Kit N.Y.C. (New York Color) Brushes/Applicators/Curlers  $1.99
Average Cheek Glow Single Pan Blush N.Y.C. (New York Color) Powder Blush  $2.99
Best City Curls Curling Mascara N.Y.C. (New York Color) Regular Mascara  $2.99
Average City Duet 2 in 1 Lip Color N.Y.C. (New York Color) Cream Lipstick  $3.00
Average City Duet Eye Shadow (Discontinued) N.Y.C. (New York Color) Powder Eyeshadow  $2.99
Average Classic Brow & Liner Pencils N.Y.C. (New York Color) Brow Pencil  $0.99
Average Classic Lipliner Pencil (Discontinued) N.Y.C. (New York Color) Lipliner  $0.99
Average Color Wheel Mosaic Eye Powder (Discontinued) N.Y.C. (New York Color) Powder Eyeshadow  $3.99
Average Color Wheel Mosaic Face Powder (Discontinued) N.Y.C. (New York Color) Pressed Powder  $4.99
Average Complete Color Makeup Kit (Discontinued) N.Y.C. (New York Color) Makeup Planners/Organizers/Cases/Bags  $4.99
Good Cosmetic Sponges (Discontinued) N.Y.C. (New York Color) Brushes/Applicators/Curlers  $1.99
Average Cover Stick N.Y.C. (New York Color) Cream Concealer  $1.99
Best Extreme Lip Glider Lip Gloss (Discontinued) N.Y.C. (New York Color) Lip Gloss  $3.99
Good Eye2Eye Color & Contour Shadows (Discontinued) N.Y.C. (New York Color) Powder Eyeshadow  $2.99
Average Eyelash Curler N.Y.C. (New York Color) Brushes/Applicators/Curlers  $2.99
Average Eyeliner Duet N.Y.C. (New York Color) Eye Pencil  $1.99
Average High Definition Liquid Eyeliner N.Y.C. (New York Color) Liquid/Gel/Cream/Cake  $3.99
Best High Definition Separating Mascara N.Y.C. (New York Color) Regular Mascara  $4.99
Average High Definition Volume Volumizing Mascara N.Y.C. (New York Color) Regular Mascara  $4.99
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