N.Y.C. (New York Color)

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

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+ Rating Product Brand Category Price Size
Average Waterproof Mascara (Discontinued) N.Y.C. (New York Color) Waterproof Mascara  $1.99
Average Waterproof Eyeliner Pencil N.Y.C. (New York Color) Waterproof Eyeliner  $3.99
Good Up to 8HR City Proof Gloss N.Y.C. (New York Color) Lip Gloss  $3.49
Best Ultra Moist Lip Wear N.Y.C. (New York Color) Cream Lipstick  $0.99
Good Ultra Last Lip Wear N.Y.C. (New York Color) Cream Lipstick  $1.99
Average Thickening Mascara (Discontinued) N.Y.C. (New York Color) Regular Mascara  $1.99
Poor Sun-Sational Mineral Bronzer (Discontinued) N.Y.C. (New York Color) Powder Bronzer  $4.99
Good Sun ‘n’ Bronze Bronzing Powder N.Y.C. (New York Color) Powder Bronzer  $4.99
Good Sun 2 Sun Bronzing Powder N.Y.C. (New York Color) Powder Bronzer  $4.99
Poor Sparkle Eye Dust N.Y.C. (New York Color) Powder Eyeshadow  $3.99
Best Smooth Skin Pressed Face Powder N.Y.C. (New York Color) Pressed Powder  $2.99
Average Smooth Skin Perfecting Primer N.Y.C. (New York Color) Foundation Primer  $3.99 1.00 fl. oz.
Good Smooth Skin Loose Face Powder (Discontinued) N.Y.C. (New York Color) Loose Powder  $2.99
Average Smooth Skin Liquid Makeup N.Y.C. (New York Color) Liquid Foundation  $2.99
Average Smooth Skin Bronzing Face Powder N.Y.C. (New York Color) Powder Bronzer  $2.99
Poor Smooth Mineral Loose Foundation Powder with SPF 12 (Discontinued) N.Y.C. (New York Color) Mineral Foundation  $4.99
Good Smooth Mineral Loose Finishing Powder (Discontinued) N.Y.C. (New York Color) Mineral Powder  $6.99
Good Smooth Mineral Loose Eye Powder Kit (Discontinued) N.Y.C. (New York Color) Mineral Eyeshadow  $6.99
Good Smooth & Natural Matte Powder Foundation (Discontinued) N.Y.C. (New York Color) Powder Foundation  $5.00
Good Smooch Proof Long-Wearing Lip Color (Discontinued) N.Y.C. (New York Color) Long-Wearing Lipstick  $4.99
Best Smooch Proof LIPStain 16H N.Y.C. (New York Color) Lip Tint/Lip Stain  $4.99
Best Sky Rise Lengthening Mascara N.Y.C. (New York Color) Regular Mascara  $1.99
Poor Skin Matching Foundation N.Y.C. (New York Color) Liquid Foundation  $3.99
Average Show Time Waterproof Volumizing Mascara N.Y.C. (New York Color) Waterproof Mascara  $3.99
Good Show Time Volumizing Mascara N.Y.C. (New York Color) Regular Mascara  $3.99
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