You might be wondering where NYX got the name for this mascara that's part of its Lush Lashes collection. "Badunkadunk" is a slang term for a big backside, so the implication is that this mascara will add "badunkadunk" bigness to lashes.
Silly name aside, this mascara does deliver on some of its claims, though it has drawbacks as well. Badunkadunk comes with a slightly larger-than-normal brush lined with rubber bristles. To our surprise, the oversize brush didn't make application more difficult, and instead does a good job of coating most lashes in a single swipe.
This mascara does add good length and fullness to lashes, making them appear much more volumized; It even adds a bit of curl. One issue, though, is that Badunkadunk is prone to clumps, even on the first coat.
Another issue: It doesn't wear well as the day goes on. A few hours in and it begins to flake, and worse yet, smudge, especially if you apply it to your lower lashes. (We wound up with smudges under our eyes, which is not attractive!)
Overall, even with its giggle-inducing name, Badunkadunk just doesn't rank up there with the best lengthening and volumizing mascaras. We suggest you take a look at one of the many better options on our list of Best Mascaras.
- Adds good length and volume to lashes.
- Adds a bit of curl.
- Clumps, even on the first coat.
- Smudges and flakes throughout the day.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.