12.30.2014
4
736
NYX Cosmetics
Doll Eye Mascara Volume
Rating
$9.50
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:No
Overview

This excels at quickly creating long lashes you’ll want to go out and flutter. The name is apropos because with a few coats you’ll have beautifully long lashes resembling those on a doll. This builds slight thickness and doesn’t clump, smear, or flake.

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Ingredients
Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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08.11.2014
The Best Mascara!

Finally a mascara that makes my tiny lashes full and lush with volume! This mascara does NOT smudge or flake at all!!! I use a lot of cream around my eyes and have no problem whatsoever with this fantastic formula! This is the greatest find and I think it's priced nicely, too. It sure beats all the department store mascara's I have tried in the past. You will love this one!

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Reviewed by
JodyR
02.28.2014
A "Hypnose" Knock-Off

This wand of this mascara is a mirror image of Lancome's Hypnose. I used to spend a ton of money on Hypnose, so when I saw that a drug store version was available, I gave it a try. The mascara started out strong; it provided volume and lash separation. However, it was not as black as I prefer and by the end of the day it didn't look like I was wearing mascara at all. It also dried up pretty quickly in the tube. I won't be re-purchasing.

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Reviewed by
Melinda J.
01.11.2014
itchy :(

Two coats of this, and I can see why they call it, "Doll Eyes." Gives some nice separation, length, and a tiny bit of volume. Problem is, the volume comes from an extremely dry formula. Tends to clump up. Wand is a nice hourglass shape, but results in some spider lashes. Can't tell what in this is making me sensitive, but I've only had it on for a couple hours and my eyes are itching (not crazily, but itching nonetheless). Tried this because I'm trying to go all cruelty-free; there's better.

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Reviewed by
Julia E.
12.08.2013
Terrific lengthening mascara!

Just like the Cosmetic Cop's review said, this mascara is best for lengthening, not volume. The brush, with its subtle "narrow-waisted" shape, made application from root to tip easy for someone who's taken years off the daily-makeup-for-work routine. No clumping, globbing, or anything like that--just a smooth coat that could easily be built up for more than one if you did want more volume.

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Reviewed by
SANDRA S.
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