02.06.2014
2
15
Eye Shadow Base
Rating
$7
Category:Makeup > Sensitive Skin Products > Eyeshadow > Eyeshadow Primers
Last Updated:02.06.2014
Jar Packaging:No
Tested on animals:No
Review Overview

Eye Shadow Base is an eyeshadow primer packaged in a small jar. It has a creamy texture that blends down to an almost powdery feel, but still has enough staying power to intensify the color of whatever eyeshadow you put over it. The formula helps eye makeup stay in place and prevents creasing, although those with oily eyelids may still experience some creasing by the end of the day.

The shades include White, White Pearl (a glittery white), and Skin Tone (warm beige). They each intensify eyeshadows in different ways, but we suggest avoiding the White Pearl shade because the glitter particles are overdone and end up traveling to other areas of your face. All in all, this is an OK eyeshadow base, but we've seen better (including others from NYX).

Pros:
  • Helps eye makeup stay put and resist creasing.
  • Intensifies eyeshadow color.
Cons:
  • Those with oily skin may still experience creasing.
  • The ultra-glittery White Pearl shade tends to flake.
Claims
Ingredients
Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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11.23.2014
Sadly, Not impressed

This product doesn't seem to make my eyeshadow last longer or prevent creasing. The price is great but the product itself is average. I have been using it for several months and it may do better than eyeshadow alone but not as effective as other primers I have used. I love NYX but this product is a disappointment.

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Jamie E.
03.18.2014
not so dependable

I went ahead and gave this product a try, thought why not the price was right however; by the time lunch came around I had creasing on my eyelids. My eyelids are semi oily so this product did not stand up to my test that I gavefor two days in a row.

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