NYX's Eyebrow Gel Waterproof is touted as a long-wear tint that shapes and fills brows. So, how does this tinted eyebrow gel compare to others? Well, it's a mixed bag…
The good: Believable brow color in shades for dirty blonde, brunette, reddish brown, and black; long-wear; waterproof; ample time for blending.
The not-so-good: Not as user-friendly as other tinted brow gels; application tools not included.
This brow gel's fragrance-free formula is dispersed through a small opening via its squeeze tube packaging. The directions suggest dipping an angled brush into the creamy gel and outlining brows. To fill in sparse areas they recommend blending with a spoolie brush. Neither of these tools are included with the product (although an inexpensive solution is to clean an old mascara wand and use its spoolie brush).
The result is only as adept as you are at applying it, but it can deliver natural-looking, fuller brows. As far as its ability to shape brows, the formula has some hold to it so it does help brows stay in place, but again, its shaping ability really depends on whatever tool you use, which changes the results.
We suspect this will be a "love it or leave it" product for most people, and we fall somewhere in between.
- Natural-looking colors.
- Creamy-gel formula fills in brows for a natural-looking fullness.
- Waterproof and long-wearing.
- Allows ample time to blend and shape.
- Not an all-in-one product (you'll need separate tools to apply this with).
- Some won't find this as user-friendly to apply.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.