The powder Eyeshadow is marvelous and definitely a must-see if you’re interested in NYX Cosmetics. It has a velvety smooth texture that applies and blends superbly (no flaking), even though most of the colors don’t skimp on pigment. The company sells an overwhelming collection of over 100 shades, of which Ulta stores (the primary retail source for NYX in the United States) stock a couple dozen.
There are plenty of matte shades in classic neutral to brown tones, and these work beautifully as powder eyeliner or for defining and filling in eyebrows. You’ll also find shades with a metallic, shimmer, sheer, and glitter finish, with the glitter finish being the least desirable. Note that the darker shades tend to grab a bit and require more skill to blend, but they certainly hold up well.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.