Eyeshadow

Price:
$4.50 
Best Read Member Comments
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Category:
Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:
2/7/2014
Jar Packaging:
No
Tested On Animals:
No

The powder Eyeshadow is marvelous and definitely a must-see if you’re interested in NYX Cosmetics. It has a velvety smooth texture that applies and blends superbly (no flaking), even though most of the colors don’t skimp on pigment. The company sells an overwhelming collection of over 100 shades, of which Ulta stores (the primary retail source for NYX in the United States) stock a couple dozen.

There are plenty of matte shades in classic neutral to brown tones, and these work beautifully as powder eyeliner or for defining and filling in eyebrows. You’ll also find shades with a metallic, shimmer, sheer, and glitter finish, with the glitter finish being the least desirable. Note that the darker shades tend to grab a bit and require more skill to blend, but they certainly hold up well.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Shekinah S
    Reviewed on Wednesday, March 26, 2014
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Great Quality, Cheap Price -- What A Steal!
    • NYX single shadows offer great color payoff, a smooth texture, and a wide variety of shades (neutrals and intense brights) and finishes, for an unbelievably cheap price. The only reason I don't own more of them is because it's hard to see what they look like online -- the swatches aren't always a great representation and they vary from website to website, and the stores that carry NYX (Ulta and select drugstores) only carry a few of the shades. I wish someone would carry the whole line in-store!

  2. DANA M.
    Reviewed on Tuesday, November 19, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    A great deal
    • I am a fair skinned 39 yr old with oily eyelids & crowsfeet. I wear NYX HD primer with all eye shadows. With the primer I find it lasts 12 hours w/out creasing or flaking. I have the smokey palette. Melissa a help ful tip with depotting use an exacto knife with a 90 degree angled razor blade on the metal pans & a small flat head eyeglass screwdriver on the NYX round plastic shadows. There is an indentation where the lid closes on the round plastic pans pop the pan out & proceed from there.

  3. Melissa W.
    Reviewed on Thursday, July 18, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    Big pans, beautiful colors, great quality & value.
    • I'm a big NYX fan. Great quality shadows. I have lots & the neutral palette and tend to reach for it as much or more than my UD Naked palettes. I wish they'd do a bunch of larger palettes with the colors they sell individually - like the large palettes available through Sigma & BH. I really like to use palettes and tend to not use my singles as much, no matter how much I love them. I can't seem to depot these w/out damage. Sadness! Why spend so much on high-end when these are so great?

  4. Sandi J.
    Reviewed on Wednesday, May 01, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    like it alot
    • Good stuff. Great colors for my eye color. Thanks for the great advice.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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