This mascara offers softly-fringed, defined lashes but doesn’t approach a false eyelash look. It contains tiny fibers that are supposed to adhere to lashes to elongate them. The problem? In order to work, they would have to attach to the ends of lashes in a lengthwise manner, but in reality they stay wherever they land as you apply this. Worse yet, the fibers flake off throughout the day and they can fall into your eye. Ouch!
- Offers softly-fringed, defined lashes.
- Fibers can flake off into your eye.
- Gimmick of fibers in the formula doesn’t work as intended.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.