This is a truly disappointing mascara that is well below the standard we've come to expect from NYX Cosmetics. It provides minimal length and thickness, despite their claims to the contrary, plus we experienced some minor clumping and flaking.
At least it didn't smudge and it wasn't too difficult to remove, but that's not enough to make up for the otherwise poor performance. Fly away from, not toward, this mascara!
- Didn't do much for length or thickness.
- Clumps and flakes.
- Below the standard we've come to expect from NYX Cosmetics.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.