09.26.2012
0
NYX Cosmetics
Grow Brow Serum
Rating
$25
Category:Makeup > Specialty Products > Specialty Makeup Products
Last Updated:09.26.2012
Jar Packaging:False
pH:
Tested on animals:No
Overview

This specialty makeup product is sold as a prescription-free way to grow thicker, fuller brows. We’re assuming the prescription product they’re trying to compete with is Latisse from Allergan, a product whose active ingredient is approved for lash growth, although many have found that it also works when applied to sparse brows.

As with many other lash- and brow-growth products, NYX wants you to believe the peptide and numerous natural ingredients this contains are superior to the drug ingredients that have been proven to work (and proven safe, when used as directed). The ingredients in here have no research proving they stimulate hair growth, and some of the plant extracts are known irritants, and that doesn’t help anything, your skin or your hair.

Interestingly, several of the plant extracts in this product have research pertaining to their value as antitumor, anti-inflammatory, antiviral, and even insecticidal benefits, but nothing—and we mean nothing—relates to hair growth, be it brows, lashes, or the hair on your head. As for the peptide ingredient, as mentioned, it shows up in lots of lash-growth products, but there’s no proof it works beyond being a good conditioning agent, and conditioning lashes doesn’t affect hair growth one iota.

Pros:
  • Contains some good conditioning agents, though these don’t impact brow growth.
Cons:
  • Does not contain ingredients proven to stimulate brow hair growth.
  • Some of the plant extracts and the lavender oil this contains can be irritating to skin.
Claims
Prescription-free eyebrow serum that transforms over plucked, thin or uneven brows to create an effortlessly fuller look. All natural formulation features superior peptide and growth complexes combined with lavender oil, arginine, biotin, soy proteins, and gingko biloba to produce stronger, thicker, fuller brows. Results are evident in as little as 4-8 weeks.
Ingredients
Water, Swertia Japonica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Niacinamide, Acorus Calamus Root Extract, Arctium Lappa Root Extract, Lycium Barbarum Fruit Extract, Milk Protein, Inositol, Aspalathus Linearis Leaf Extract, Carthamus Tinctorius (Safflower) Flower Extract, Panthenyl Ethyl Ether, Ginkgo Biloba Leaf Extract, Lactose, Artemisia Princeps Leaf Extract, Caprylyl Glycol, Alcohol Denat, Butylene Glycol, Acetyl Methionine, Arginine, Sodium Chloride, Myristoyl Pentapeptide-17, Potassium Sorbate, Sorbic Acid, Phenoxyethanol, Panthenol, Tocopherol, Ethylhexylglycerin, Acetylcysteine, Hydroxyethylcellulose, Hexylene glycol, Biotin, Sodium Citrate, Citric Acid, Citrus Medica Limonum (Lemon) Peel Oil, and Lavendula Angustifolia (Lavender) Oil.
Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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