HD Photogenic Concealer

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Makeup > Concealers & Highlighters > Liquid Concealer
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This concentrated, fragrance-free liquid concealer provides moderate coverage that doesn’t budge. The minimal-slip, matte-finish formula must be blended quickly before it sets. The dry finish works best for normal to oily skin types to camouflage breakouts or minor redness, but it will magnify fine lines and wrinkles so we don’t recommend using it in the eye area.

The shade range covers fair to medium-tan skin tones, but watch out for any shades with unflattering pink undertones. Caution: The lightest shades can look a bit chalky, but as you move up the color scale, the lingering chalkiness becomes less of a problem.


  • Moderate coverage for fair to medium-tan skin tones.
  • Matte finish stays put.
  • May be used over breakouts or minor redness.


  • Dry finish magnifies fine lines and wrinkles.
  • Minimal-slip formula must be blended quickly before it sets.
  • Some shades have unflattering pink undertones.
  • Color-correcting shades trade one discoloration problem for another.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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