HD Photogenic Concealer

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Makeup > Concealers & Highlighters > Liquid Concealer
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This concentrated, fragrance-free liquid concealer provides moderate coverage that doesn’t budge. The minimal-slip, matte-finish formula must be blended quickly before it sets, but that's standard of most liquid concealers with this type of formula.

The dry finish works best for normal to oily skin types to camouflage breakouts or minor redness, but it will magnify fine lines and wrinkles so we don’t recommend using it in the eye area unless you prep skin with a good moisturizer first.

The shade range covers fair to medium-tan skin tones, but watch out for any shades with unflattering pink undertones. Caution: The lightest shades can look a bit chalky, but as you move up the color scale, the lingering chalkiness becomes less of a problem.


  • Moderate coverage for fair to medium-tan skin tones.
  • Matte finish stays put.
  • May be used over breakouts or minor redness.


    Some shades have unflattering pink undertones.
  • Color-correcting shades trade one discoloration problem for another.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. juliana q.
    Reviewed on Thursday, January 29, 2015
    • Value
      4 / 4
    • Results
      3 / 4
    • Recommend
      4 / 4
    great for red spots, scars and blemishes
    • this concealer is not for under the eyes but better for scars and blemishes. I have oily skin so the matte finish is great for me it doesn't look cakey. I use either the shade cw06 or the cw04 that have beige undertones and they are a great match for me. The lighter shades (cw01 to cw03) have pink undertone so won't work for me.

  2. HOLLY A.
    Reviewed on Thursday, June 19, 2014
    • Results
      2 / 4
    • Recommend
      3 / 4
    • Value
      4 / 4
    Not for undereyes
    • I purchased the Porcelain shade, which is slightly lighter than my fair skin. *YES you read that right: the Porcelain shade is VERY FAIR* This concealer is very difficult to blend because it sets quickly to a dry finish. I had a difficult time using it to cover my blemishes because of this. It does provide good coverage. I would recommend this product for those with more red marks than blemishes, because the non-slip formula is excellent at hiding redness, but makes hiding bumps tricky.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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