HD Studio Photogenic Grinding Powder is a pressed powder whose packaging dispenses it in loose form. You're directed to turn the built-in grinder to supply the perfect amount of loose powder for "one flawless application," with the idea being that this mechanism will make less of a mess than standard loose powder. In reality, the gimmick doesn't save you much trouble because it dispenses more powder than you need, and, whether it's ground for each use or not, loose powder is messy.
Gimmicks aside, we're not complaining about the finely milled loose-powder texture: It's got a silky, lightweight, absorbent feel that works well to control oily shine. At the same time, the mica in the formula gives it a hint of light-reflection so your skin looks lit-from-within rather than chalky.
The shades are attractive, and there are options for light (but not fair) to medium-deep skin tones. This powder would have been better if NYX had omitted the potentially irritating fragrance, but the concentration is low enough that it's not a big concern.
- Silky, lightweight, absorbent loose powder.
- Gives skin lit-from-within look rather than chalky.
- Attractive shades.
- Contains potentially irritating fragrance.
- Grinder mechanism doesn't make application any less messy.
Ingredients vary by shade: Mica, Titanium Dioxide, Silica, Barium Sulfate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Methoxycinnamate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polymethyl Methacrylate, Iron Oxides, Magnesium Stearate, Triethoxycaprylylsilane, Hydrogenated Lecithin, Alumina, Phenoxyethanol, Sodium Hyaluronate, Adipic Acid/Neopentyl Glycol, Amodimethicone, C12-14 Pareth-7, Dimethicone, Fragrance, HydroxypropylMethylcellulose, Chlorphenesin, Tocopheryl Acetate, VP/VA Copolymer, Lauroyl Lysine, Rosa Canina Fruit Oil, Salicornia Herbacea Extract
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.