HD Studio Photogenic Grinding Powder is a pressed powder whose packaging dispenses it in loose form. You're directed to turn the built-in grinder to supply the perfect amount of loose powder for "one flawless application," with the idea being that this mechanism will make less of a mess than standard loose powder. It's not a perfect execution, you still end up dispensing more than you need, but that's a minor issue.
That small quibble aside, we're not complaining about the finely milled loose-powder texture: It's got a silky, lightweight, absorbent feel that works well to control oily shine. At the same time, the mica in the formula gives it a hint of light-reflection so your skin looks lit-from-within rather than chalky. The shine is low-key, but you have very oily skin, you may prefer a powder without this effect.
Among the six shades, all are attractive. There are options for light (but not fair) to medium-deep skin tones. The factor that kept it from earning a BEST rating is the amount of fragrance, though it is minor is nonetheless noticeable and lingers for a short time after application.
- Silky, lightweight, absorbent loose powder.
- Gives skin lit-from-within look rather than chalky.
- Attractive shades.
- Contains a small amount of potentially irritating fragrance.
Ingredients vary by shade: Mica, Titanium Dioxide, Silica, Barium Sulfate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Methoxycinnamate, Dimethicone/Vinyl Dimethicone Crosspolymer, Polymethyl Methacrylate, Iron Oxides, Magnesium Stearate, Triethoxycaprylylsilane, Hydrogenated Lecithin, Alumina, Phenoxyethanol, Sodium Hyaluronate, Adipic Acid/Neopentyl Glycol, Amodimethicone, C12-14 Pareth-7, Dimethicone, Fragrance, HydroxypropylMethylcellulose, Chlorphenesin, Tocopheryl Acetate, VP/VA Copolymer, Lauroyl Lysine, Rosa Canina Fruit Oil, Salicornia Herbacea Extract
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.