03.05.2014
6
Invincible Fullest Coverage Foundation
$11.99
Expert Rating
Community Rating (3)
Expert Reviews
Last Updated:03.05.2014
Jar Packaging:No
Tested on animals:No

NYX Cosmetics is a makeup line worth checking out for lots of products (like eyeshadows, pencils, and blushes) but the majority of their foundations haven't been impressive. Granted, the prices are enticing, but saving money in exchange for a so-so product isn't really a beauty bargain!

Invincible Fullest Coverage Foundation has a fragrance-free formula that doesn't make good on its claim of "fullest coverage". Layer after layer, this still lets the imperfections we most want to hide show through, and the more you layer for extra coverage, the worse this feels. The finish is an odd mix of powdery and tacky and it tends to emphasize lines, pores, and the slightest hint of dry skin.

On the plus side, this is relatively easy to blend and it's far from the thick, waxy feel common to many full coverage foundations (like Dermablend). However, this absolutely looks like makeup on skin and it rubs off easily, not to mention fades during wear time.

Turning to the shades, they're a mixed bag. Within the range you'll find the following colors are noticeable pink to peach, and that's not good news given this foundation's other issues: Porcelain, Medium, Medium Beige, and Caramel. If you're willing to put up with this foundation's other issues and are sure to set this with a good powder so it wears better, the remaining shades offer some good options for fair to dark skin tones.

Pros:
  • Fragrance-free.
Cons:
  • Does not provide the "fullest coverage".
  • The finish feels tacky and uncomfortable.
  • Several of the shades are noticeable pink or peach.
Community Reviews
Ingredients

Water, Dimethicone, Dicaprylyl Carbonate, Talc, Diisostearyl Malate, Butylene Glycol, Phenyl Methicone, Isononyl Isononanoate, Sorbitan Olivate, Polyglyceryl-2 Diisostearate, Glycerin, Polysilicone-11, Sodium Polyacrylate, Triethoxycaprylylsilane, Caprylyl Glycol, Tocopheryl Acetate, Laureth-12, Phenoxyethanol. May Contain: Titanium Dioxide, Iron Oxides.

Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


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See all reviews for this brand

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.