This is a very good lip gloss that includes a longer sponge-tip applicator that comes to a rounded point. It takes some getting used to, but this type of applicator makes it easier to apply gloss precisely. The very smooth texture feels emollient, isn’t the least bit sticky, and has the expected glossy shine.
The shade range is enormous, offering a colorless shade and everything beyond that, from hot pink to rich reds and dark browns. Several of the shades have a much stronger color deposit than standard gloss, so this isn’t a gloss to consider if your operative word is “sheer.”
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.