12.31.2014
5
1192
Nude Matte Shadow
Rating
$4.50
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:12.31.2014
Jar Packaging:No
Tested on animals:No
Review Overview

NYX has impressed us once again, this time with their collection of single, matte eyeshadows! The soft-to-the-touch, pressed-powder texture blends well and doesn't flake as the day wears on.

The shade range includes classic, neutral shades of brown, grey, and cream, as well as hues of plum, blue, light pink, green, and black. Colors go on sheer but can be layered for deeper pigmentation, though you'll notice some shades have a tinge of shine the heavier you apply them (but not enough to magnify wrinkles). Bravo NYX!

Pros:
  • Soft, pressed-powder texture blends on smoothly.
  • Doesn't flake.
  • Several flattering shades.
  • Can be worn sheer or layered for deeper color.
  • Bargain price!
Cons:
  • None.
Claims
Ingredients
Talc, Magnesium Stearate, Dimethicone, Hydrogenated Polyisobutene, Polybutene, Bis-Diglyceryl Polyacyladipate-2, Phenoxyethanol, Tocopheryl Acetate, Propylparaben, Methylparaben. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, 77492, 77491), Manganese Violet (CI 77742), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77288), Black 2 (CI 77266) (nano), Blue 1 Lake (CI 42090), Carmine (CI 75470).

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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03.23.2015
Love it!!

Great shadow, definitely recommend.

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Reviewed by
Anonymous
10.29.2014
Fabulous at any price!

These are the only eye shadows I will ever need. The color palate is very expansive and includes more neutral colors than I could ever use. They are so easy to apply with any good eye shadow brush and wear great throughout the day. They never crease. They are so much better than MAC or Lancôme. The price is obviously incredible, but I would buy them if they cost 4x more because they are that good.

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Reviewed by
ANETA D.
06.20.2014
Tons of matte options

"Yeah!" to find so many matte eyeshadow options at the drugstore. They are creamy and super blendable and affordable. Just love them and want to purchase every color. No reason to spend the extra $ on MAC, as far as I'm concerned.

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Reviewed by
Jennifer M.
03.24.2014
NYX Shadow

I had never heard of this line before discovering it on this site, and I'm so glad I did. I love the pink and plums as well as the light green. The first layer is very sheer, so it does require multiple swipes if you want more color, but it hold reasonably well throughout the day. I love the texture. I will definitely buy again.

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Recommend
Reviewed by
Maureen
03.05.2013
MAC-like

Beautiful matte shades. Less than half the price of MAC eyeshadows. i de-potted and they fit in my MAC palette perfectly.

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Reviewed by
Darla
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