Nude Matte Shadow

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Makeup > Eyeshadows > Powder Eyeshadow
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NYX has impressed us once again, this time with their collection of single, matte eyeshadows! The soft-to-the-touch, pressed-powder texture blends well and doesn't flake as the day wears on.

The shade range includes classic, neutral shades of brown, grey, and cream, as well as hues of plum, blue, light pink, green, and black. Colors go on sheer but can be layered for deeper pigmentation, though you'll notice some shades have a tinge of shine the heavier you apply them (but not enough to magnify wrinkles). Bravo NYX!

  • Soft, pressed-powder texture blends on smoothly.
  • Doesn't flake.
  • Several flattering shades.
  • Can be worn sheer or layered for deeper color.
  • Bargain price!
  • None.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Jennifer M.
    Reviewed on Friday, June 20, 2014
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    Tons of matte options
    • "Yeah!" to find so many matte eyeshadow options at the drugstore. They are creamy and super blendable and affordable. Just love them and want to purchase every color. No reason to spend the extra $ on MAC, as far as I'm concerned.

  2. Maureen
    Reviewed on Monday, March 24, 2014
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    NYX Shadow
    • I had never heard of this line before discovering it on this site, and I'm so glad I did. I love the pink and plums as well as the light green. The first layer is very sheer, so it does require multiple swipes if you want more color, but it hold reasonably well throughout the day. I love the texture. I will definitely buy again.

  3. Darla
    Reviewed on Tuesday, March 05, 2013
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Beautiful matte shades. Less than half the price of MAC eyeshadows. i de-potted and they fit in my MAC palette perfectly.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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