NYX Cosmetics
Pin-Up Tease Boudior Individual Curl Mascara
Category:Makeup > Sensitive Skin Products > Mascara > Curved Brush Mascara
Last Updated:02.06.2014
Jar Packaging:False
Tested on animals:No

Pin-Up Tease Boudior Individual Curl is definitely not a tease—this mascara follows through on its curling claim and has a brush that provides great separation. The brush is rounded to follow the curve of the lashline and encourage curl; however, the angle of the brush does make it difficult to apply mascara to lower and inner corner lashes.

Although this leaves lashes with a slight curl on its own, you’ll want use a lash curler either before applying this mascara for even more defined curl.

  • Encourages slight curl in lashes, even without a lash curler!
  • Formula dries quickly and doesn’t flake.
  • Great lash separation.
  • Brush's curvature can make application to lower lashes tricky.
Brand Overview

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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