This mascara has clever packaging that allows the single brush to produce either defined or bold and voluminous lashes. The mascara wand goes through a wide or narrow wiper, depending on which part of the cap you unwind, and the wiper controls how much mascara is deposited. If you like to change up your mascara from softly defined to bold, depending on what you are wearing or where you’re going, this mascara might become your new best friend.
The wider wiper opening deposits more mascara for dramatic, voluminous impact. You will experience some amount of clumping, but nothing that you can’t smooth out with a mascara comb, and besides, that’s partially how this delivers its bold results.
The narrower wiper opening, on the other hand, allows for clump-free length and lash separation. Your lashes will look longer, but you won’t add much in the thickness department. NYX provides the tip to use this option on the bottom lashes, and we agree: It works well to enhance the lower lashes without overloading them. Whichever wiper you choose, you’ll get flake-free, smudge-proof lashes.
- Option of voluminous or defined lashes depending on how you use it (it excels at both).
- Flake-free and smudge-proof.
- A bona fide beauty bargain if we’ve ever seen one!
- Some clumping on the thicker setting.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.