Studio Liquid Liner

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Makeup > Eyeliners > Liquid/Gel/Cream/Cake
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This liquid liner comes with an extremely thin brush that allows you to smoothly sweep on an ultra-fine line of color. If you want a thicker line, apply more pressure and the brush hairs will fan out to create a bold line. Not everyone will find this kind of brush easy to use, but once you get the hang of it you can be quite the artiste.

The shades are a mix of classic and trendy colors, with either a metallic or glossy finish. With some of the shades, the color can end up applying somewhat sheer, but you can achieve richer color by layering it. The wet finish takes a few extra seconds to set, but it stays put throughout the day and washes off with ease.

  • Thin brush allows for precise detail.
  • Options for classic and trendy shades.
  • Stays put throughout the day, yet washes off easily.
  • Liquid formula can end up applying somewhat sheer.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit

Member Comments

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  1. Jennifer W.
    Reviewed on Monday, August 18, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    My go-to liquid eyeliner
    • Since discovering it, this has become my standard liquid eyeliner. I love the brush and can get the line I want almost every time. It stays put for hours without smudging and does indeed wash off very easily (it kind of "rolls" off actually). I never have issues with it going on too sheer. It does take a minute or two to dry all the way as Paula said, but for me, not a dealbreaker by any means. Great product and a great price!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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