These eyeshadow trios come in an expansive array of shades so you can create all kinds of eye designs. The shadows have a very smooth, slightly dry texture that’s not quite as elegant as NYX’s single eyeshadows, but is still worth strong consideration.
Application is even and color payoff is strong, so a little goes a long way unless you want a dramatic effect. There are several good color sets with neutral options, but unless you want a deliberately colorful eye design that doesn’t shape or shade the eye, avoid the many "trendy" trios with difficult-to-work-with combinations of blue, green, bright pink, orange, and turquoise.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.