According to NYX, Xtreme Lip Cream got its name because of the “extreme pigmentation with a silky and glossy finish” it provides. This is indeed a richly pigmented lip color that has a shiny finish initially, but eventually it wears off and you are left with more of a matte finish, which can be a positive if you like that effect.
The creamy, fluid texture goes on smoothly with a wand applicator, and once on the lips, it maintains a slightly slick feel that keeps your lips comfortable. The staying power is decent, although you will need to reapply as the day wears on to maintain the rich, shiny finish. The shade selection is hit-or-miss, with options from nude to red, but there are enough choices that most women will find a suitable color. The formula is lightly scented, but not so much that it’s cause for concern in terms of irritation.
- Richly pigmented lip color.
- Creamy, fluid texture goes on smoothly with wand applicator.
- Good staying power, but you must reapply it routinely to maintain the rich, shiny finish.
- Shade selection is versatile enough that most women will find a suitable color
- None of note, save for the fragrance, but even that is minor.
This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.