NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Poor BB Cream NYX Cosmetics BB Cream  $13.00 1.00 fl. oz.
Best Stick Blush NYX Cosmetics Blush  $6.00
Average Butter Lipstick NYX Cosmetics Cream Lipstick  $4.99
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Poor Pump it Up Lip Plumper NYX Cosmetics Lip Gloss  $5.50
Poor Faux Lashes Mascara (Discontinued) NYX Cosmetics Regular Mascara  $6.00
Poor Za Za Zu Luscious Volume Mascara NYX Cosmetics Regular Mascara  $6.00
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Average Glitter Cream Palette (Discontinued) NYX Cosmetics Face Shine  $5.50
Average Shine Killer NYX Cosmetics Oil-Absorbing/Mattifying  $13.00
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Best Butter Gloss NYX Cosmetics Lip Gloss  $5.00
Good Mosaic Powder NYX Cosmetics Pressed Powder  $7.00
Poor Studio Perfect Photo-Loving Primer NYX Cosmetics Foundation Primer  $13.00 1.00 fl. oz.
Average HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Good Studio Liquid Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $4.50
Poor The Natural Shadow Palette NYX Cosmetics Powder Eyeshadow  $7.00
Best Eyeshadow NYX Cosmetics Powder Eyeshadow  $4.50
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Best Nude Matte Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
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