NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Best Hot Singles Eye Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Poor Eyebrow Cake Powder NYX Cosmetics Brow Powder/Wax  $6.00
Poor Le Chick Flick Boudoir Mascara NYX Cosmetics Waterproof Mascara  $6.00
Good Super Skinny Eye Marker NYX Cosmetics Liquid/Gel/Cream/Cake  $9.50
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Average Eye & Lip Makeup Remover NYX Cosmetics Eye Makeup Removers  $8.00 2.80 fl. oz.
Poor The Natural Shadow Palette NYX Cosmetics Powder Eyeshadow  $7.00
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Best Stick Blush NYX Cosmetics Blush  $6.00
Best Baked Blush NYX Cosmetics Powder Blush  $6.99
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Average Butter Lipstick NYX Cosmetics Cream Lipstick  $4.99
Poor Love in Paris Shadow Palette NYX Cosmetics Powder Eyeshadow  $10.00
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Average Gel Liner & Smudger NYX Cosmetics Liquid/Gel/Cream/Cake  $9.00
Average Eyebrow Gel Waterproof NYX Cosmetics Brow Gels/Tints  $7.00
Good Xtreme Lip Cream NYX Cosmetics Lip Tint/Lip Stain  $6.00
Best Nude Matte Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Average Stay Matte But Not Flat Liquid Foundation NYX Cosmetics Liquid Foundation  $7.50
Poor Za Za Zu Luscious Volume Mascara NYX Cosmetics Regular Mascara  $6.00
Poor Fly With Me Mascara NYX Cosmetics Regular Mascara  $9.00
Average Doll Eye Mascara Waterproof NYX Cosmetics Waterproof Mascara  $9.50
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