NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
Poor Grow Brow Serum (Discontinued) NYX Cosmetics Specialty Makeup Products  $25.00
Average Shine Killer NYX Cosmetics Oil-Absorbing/Mattifying  $13.00
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Poor Za Za Zu Luscious Volume Mascara NYX Cosmetics Regular Mascara  $6.00
Best Pore Filler NYX Cosmetics Foundation Primer  $14.00 0.67 fl. oz.
Average Doll Eye Mascara Waterproof NYX Cosmetics Waterproof Mascara  $9.50
Best Blush NYX Cosmetics Powder Blush  $5.00
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Good Slim Lip Pencil NYX Cosmetics Lipliner  $3.50
Good Xtreme Lip Cream NYX Cosmetics Lip Tint/Lip Stain  $6.00
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Average Glitter Cream Palette (Discontinued) NYX Cosmetics Face Shine  $5.50
Average Invincible Fullest Coverage Foundation NYX Cosmetics Liquid Foundation  $11.99
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Poor Eyebrow Cake Powder NYX Cosmetics Brow Powder/Wax  $6.00
Poor Le Chick Flick Boudoir Mascara NYX Cosmetics Waterproof Mascara  $6.00
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Poor Faux Lashes Mascara (Discontinued) NYX Cosmetics Regular Mascara  $6.00
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