NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Good Black Label Lipstick NYX Cosmetics Cream Lipstick  $7.50
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Good Mosaic Powder NYX Cosmetics Pressed Powder  $7.00
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Average Auto Eyebrow Pencil NYX Cosmetics Brow Pencil  $4.75
Poor Grow Brow Serum (Discontinued) NYX Cosmetics Specialty Makeup Products  $25.00
Average Glitter Cream Palette (Discontinued) NYX Cosmetics Face Shine  $5.50
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Average “Mood” Lip Gloss NYX Cosmetics Lip Gloss  $4.50
Good Felt Tip Liner (Discontinued) NYX Cosmetics Liquid/Gel/Cream/Cake  $8.00
Poor Eyebrow Cake Powder NYX Cosmetics Brow Powder/Wax  $6.00
Average Stay Matte But Not Flat Liquid Foundation NYX Cosmetics Liquid Foundation  $7.50
Best Stick Blush NYX Cosmetics Blush  $6.00
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Average Eye & Lip Makeup Remover NYX Cosmetics Eye Makeup Removers  $8.00 2.80 fl. oz.
Average Push-up Bra for Eyebrow NYX Cosmetics Brow Pencil  $10.00
Best Pore Filler NYX Cosmetics Foundation Primer  $14.00 0.67 fl. oz.
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Average Eye/Eyebrow Pencil (Discontinued) NYX Cosmetics Eye Pencil  $2.99
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Best Blush NYX Cosmetics Powder Blush  $5.00
Good Super Skinny Eye Marker NYX Cosmetics Liquid/Gel/Cream/Cake  $9.50
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
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