NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Poor Fly With Me Mascara NYX Cosmetics Regular Mascara  $9.00
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
Good Stay Matte But Not Flat Powder Foundation NYX Cosmetics Powder Foundation  $9.50
Average HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Poor Pump it Up Lip Plumper NYX Cosmetics Lip Gloss  $5.50
Poor Roll On Shimmer for Eyes, Face, Body NYX Cosmetics Illuminating/Shimmer  $4.00
Average Invincible Fullest Coverage Foundation NYX Cosmetics Liquid Foundation  $11.99
Average Doll Eye Mascara Waterproof NYX Cosmetics Waterproof Mascara  $9.50
Good Pin-Up Tease Boudior Individual Curl Mascara NYX Cosmetics Curved Brush Mascara  $6.00
Poor Honey Dew Me Up Primer NYX Cosmetics Foundation Primer  $17.00
Good Wonder Pencil NYX Cosmetics Stick Concealer  $4.50
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
Best Extra Creamy Round Lipstick NYX Cosmetics Cream Lipstick  $4.00
Poor BB Cream NYX Cosmetics BB Cream  $13.00 1.00 fl. oz.
Good Slim Lip Pencil NYX Cosmetics Lipliner  $3.50
Good Mosaic Powder NYX Cosmetics Pressed Powder  $7.00
Good Incredible Waterproof Concealer Stick NYX Cosmetics Stick Concealer  $5.50
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