NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Average HD Studio Photogenic Foundation NYX Cosmetics Foundations without Sunscreen  $18.00
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Poor The Natural Shadow Palette NYX Cosmetics Powder Eyeshadow  $7.00
Average Jumbo Lip Pencil NYX Cosmetics Cream Lipstick  $4.50
Poor Pump it Up Lip Plumper NYX Cosmetics Lip Gloss  $5.50
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Best Stick Blush NYX Cosmetics Blush  $6.00
Poor Honey Dew Me Up Primer NYX Cosmetics Foundation Primer  $17.00
Best Baked Blush NYX Cosmetics Powder Blush  $6.99
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Average “Mood” Lip Gloss NYX Cosmetics Lip Gloss  $4.50
Average Doll Eye Mascara Waterproof NYX Cosmetics Waterproof Mascara  $9.50
Poor Roll On Shimmer for Eyes, Face, Body NYX Cosmetics Illuminating/Shimmer  $4.00
Good Felt Tip Liner (Discontinued) NYX Cosmetics Liquid/Gel/Cream/Cake  $8.00
Average Butter Lipstick NYX Cosmetics Cream Lipstick  $4.99
Best Butter Gloss NYX Cosmetics Lip Gloss  $5.00
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Good Incredible Waterproof Concealer Stick NYX Cosmetics Stick Concealer  $5.50
Poor Love in Paris Shadow Palette NYX Cosmetics Powder Eyeshadow  $10.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
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