NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Average Gel Liner & Smudger NYX Cosmetics Liquid/Gel/Cream/Cake  $9.00
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Average Eyebrow Gel Waterproof NYX Cosmetics Brow Gels/Tints  $7.00
Average Eye/Eyebrow Pencil (Discontinued) NYX Cosmetics Eye Pencil  $2.99
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Best Blush NYX Cosmetics Powder Blush  $5.00
Poor Angel Veil Skin Perfecting Primer NYX Cosmetics Foundation Primer  $16.00
Good Super Skinny Eye Marker NYX Cosmetics Liquid/Gel/Cream/Cake  $9.50
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
Good Xtreme Lip Cream NYX Cosmetics Lip Tint/Lip Stain  $6.00
Average Doll Eye Mascara Waterproof NYX Cosmetics Waterproof Mascara  $9.50
Average Shine Killer NYX Cosmetics Oil-Absorbing/Mattifying  $13.00
Poor Faux Lashes Mascara (Discontinued) NYX Cosmetics Regular Mascara  $6.00
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Good Trio EyeShadow NYX Cosmetics Powder Eyeshadow  $7.00
Average Eyebrow Marker NYX Cosmetics Brow Pencil  $9.75
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
Poor Love in Paris Shadow Palette NYX Cosmetics Powder Eyeshadow  $10.00
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