NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Average HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Average Auto Eyebrow Pencil NYX Cosmetics Brow Pencil  $4.75
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Average Shine Killer NYX Cosmetics Oil-Absorbing/Mattifying  $13.00
Good Stay Matte But Not Flat Powder Foundation NYX Cosmetics Powder Foundation  $9.50
Average Gel Liner & Smudger NYX Cosmetics Liquid/Gel/Cream/Cake  $9.00
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Good Wonder Pencil NYX Cosmetics Stick Concealer  $4.50
Best Mineral Stick Foundation NYX Cosmetics Stick Foundation  $10.00
Best Extra Creamy Round Lipstick NYX Cosmetics Cream Lipstick  $4.00
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Poor Faux Lashes Mascara (Discontinued) NYX Cosmetics Regular Mascara  $6.00
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Good Trio EyeShadow NYX Cosmetics Powder Eyeshadow  $7.00
Poor Studio Perfect Photo-Loving Primer NYX Cosmetics Foundation Primer  $13.00 1.00 fl. oz.
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
Average HD Studio Photogenic Foundation NYX Cosmetics Foundations without Sunscreen  $18.00
Good Above & Beyond Full Coverage Concealer NYX Cosmetics Cream Concealer  $5.00
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Poor The Natural Shadow Palette NYX Cosmetics Powder Eyeshadow  $7.00
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