NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Poor BB Cream NYX Cosmetics BB Cream  $13.00 1.00 fl. oz.
Poor Roll On Shimmer for Eyes, Face, Body NYX Cosmetics Illuminating/Shimmer  $4.00
Average Eyebrow Gel Waterproof NYX Cosmetics Brow Gels/Tints  $7.00
Average Push-up Bra for Eyebrow NYX Cosmetics Brow Pencil  $10.00
Average Eyebrow Marker NYX Cosmetics Brow Pencil  $9.75
Average Auto Eyebrow Pencil NYX Cosmetics Brow Pencil  $4.75
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Poor Eyebrow Cake Powder NYX Cosmetics Brow Powder/Wax  $6.00
Good Above & Beyond Full Coverage Concealer NYX Cosmetics Cream Concealer  $5.00
Average Jumbo Lip Pencil NYX Cosmetics Cream Lipstick  $4.50
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Average Butter Lipstick NYX Cosmetics Cream Lipstick  $4.99
Best Extra Creamy Round Lipstick NYX Cosmetics Cream Lipstick  $4.00
Good Black Label Lipstick NYX Cosmetics Cream Lipstick  $7.50
Average HD Studio Photogenic Foundation NYX Cosmetics Foundations without Sunscreen  $18.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Stick Blush NYX Cosmetics Blush  $6.00
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Good Pin-Up Tease Boudior Individual Curl Mascara NYX Cosmetics Curved Brush Mascara  $6.00
Average Eye & Lip Makeup Remover NYX Cosmetics Eye Makeup Removers  $8.00 2.80 fl. oz.
Average Eye/Eyebrow Pencil (Discontinued) NYX Cosmetics Eye Pencil  $2.99
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
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