NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Poor BB Cream NYX Cosmetics BB Cream  $13.00 1.00 fl. oz.
Average Tinted Moisturizer NYX Cosmetics Tinted Moisturizer without Sunscreen  $9.99
Average Butter Lipstick NYX Cosmetics Cream Lipstick  $4.99
Best Baked Blush NYX Cosmetics Powder Blush  $6.99
Average Invincible Fullest Coverage Foundation NYX Cosmetics Liquid Foundation  $11.99
Poor The Natural Shadow Palette NYX Cosmetics Powder Eyeshadow  $7.00
Poor Love in Paris Shadow Palette NYX Cosmetics Powder Eyeshadow  $10.00
Good Stay Matte But Not Flat Powder Foundation NYX Cosmetics Powder Foundation  $9.50
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Good Wonder Pencil NYX Cosmetics Stick Concealer  $4.50
Average Stay Matte But Not Flat Liquid Foundation NYX Cosmetics Liquid Foundation  $7.50
Best Butter Gloss NYX Cosmetics Lip Gloss  $5.00
Good Born To Glow Liquid Illuminator NYX Cosmetics Face Shine  $7.50
Good Incredible Waterproof Concealer Stick NYX Cosmetics Stick Concealer  $5.50
Good Above & Beyond Full Coverage Concealer NYX Cosmetics Cream Concealer  $5.00
Good Studio Liquid Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $4.50
Poor Pump it Up Lip Plumper NYX Cosmetics Lip Gloss  $5.50
Average HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Poor Roll On Shimmer for Eyes, Face, Body NYX Cosmetics Illuminating/Shimmer  $4.00
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Poor Fly With Me Mascara NYX Cosmetics Regular Mascara  $9.00
Best The Curve Felt Tip Eye Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $15.00
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