NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Poor Pump it Up Lip Plumper NYX Cosmetics Lip Gloss  $5.50
Good HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Poor Fly With Me Mascara NYX Cosmetics Regular Mascara  $9.00
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Average Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Best The Curve Felt Tip Eye Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $15.00
Best Nude Matte Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Average Auto Eyebrow Pencil NYX Cosmetics Brow Pencil  $4.75
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Average “Mood” Lip Gloss NYX Cosmetics Lip Gloss  $4.50
Best Stick Blush NYX Cosmetics Blush  $6.00
Best Pore Filler NYX Cosmetics Foundation Primer  $14.00 0.67 fl. oz.
Average Twin Cake Powder SPF 10 NYX Cosmetics Pressed Powder w/ Sunscreen  $15.00
Good Xtreme Lip Cream NYX Cosmetics Lip Tint/Lip Stain  $6.00
Average Shine Killer NYX Cosmetics Oil-Absorbing/Mattifying  $13.00
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Average HD Studio Photogenic Foundation NYX Cosmetics Foundations without Sunscreen  $18.00
Poor Studio Perfect Photo-Loving Primer NYX Cosmetics Foundation Primer  $13.00 1.00 fl. oz.
Poor Za Za Zu Luscious Volume Mascara NYX Cosmetics Regular Mascara  $6.00
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
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