NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Average Gel Liner & Smudger NYX Cosmetics Liquid/Gel/Cream/Cake  $9.00
Average Glitter Cream Palette (Discontinued) NYX Cosmetics Face Shine  $5.50
Poor Grow Brow Serum (Discontinued) NYX Cosmetics Specialty Makeup Products  $25.00
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Average HD Studio Photogenic Foundation NYX Cosmetics Foundations without Sunscreen  $18.00
Good HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Poor Honey Dew Me Up Primer NYX Cosmetics Foundation Primer  $17.00
Best Hot Singles Eye Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Good Incredible Waterproof Concealer Stick NYX Cosmetics Stick Concealer  $5.50
Average Invincible Fullest Coverage Foundation NYX Cosmetics Liquid Foundation  $11.99
Average Jumbo Eye Pencil NYX Cosmetics Cream/Cream-to-Powder Eyeshadow  $4.50
Average Jumbo Lip Pencil NYX Cosmetics Cream Lipstick  $4.50
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Poor Le Chick Flick Boudoir Mascara NYX Cosmetics Waterproof Mascara  $6.00
Poor Le Frou Frou Volume + Length Mascara NYX Cosmetics Regular Mascara  $6.00
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Average Long & Full Lash (Discontinued) NYX Cosmetics Regular Mascara  $12.99
Poor Love in Paris Shadow Palette NYX Cosmetics Powder Eyeshadow  $10.00
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Best Mineral Stick Foundation NYX Cosmetics Stick Foundation  $10.00
Good Mosaic Powder NYX Cosmetics Pressed Powder  $7.00
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