NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its website; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush, gloss, and eyeshadow; several excellent mascaras.

Weaknesses: Many products are available only from the company's website, which means you can't see or test the colors in person (and the company doesn't offer samples); disappointing foundation primers.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Best Pore Filler NYX Cosmetics Foundation Primer  $14.00 0.67 fl. oz.
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Best Nude Matte Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Extra Creamy Round Lipstick NYX Cosmetics Cream Lipstick  $4.00
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Best Stick Blush NYX Cosmetics Blush  $6.00
Best Blush NYX Cosmetics Powder Blush  $5.00
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Best The Curve Felt Tip Eye Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $15.00
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Best Baked Blush NYX Cosmetics Powder Blush  $6.99
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Best Mineral Stick Foundation NYX Cosmetics Stick Foundation  $10.00
Best Butter Gloss NYX Cosmetics Lip Gloss  $5.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
Best Hot Singles Eye Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Good HD Studio Photogenic Grinding Powder NYX Cosmetics Loose Powder  $25.00
Good Super Skinny Eye Marker NYX Cosmetics Liquid/Gel/Cream/Cake  $9.50
Good HD Photogenic Concealer NYX Cosmetics Liquid Concealer  $5.00
Good Above & Beyond Full Coverage Concealer NYX Cosmetics Cream Concealer  $5.00
Good Felt Tip Liner (Discontinued) NYX Cosmetics Liquid/Gel/Cream/Cake  $8.00
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