NYX Cosmetics

NYX Cosmetics At-A-Glance

Strengths: NYX provides complete ingredient lists on its Web site; inexpensive for such quality makeup that rivals department store brands (yes, even M.A.C.); superior blush and eyeshadows; most of the mascaras are terrific.

Weaknesses: Many products are available only from the company's Web site, which means you can't see or test the colors in person (and the company doesn't offer samples); the Grow Brow Serum; average pencils for brows, eyes, and lips.

This small Los Angeles–based makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager (you know, just like about 99.9% of teenage women) and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, but they carry a smaller selection of NYX products. The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics customer service number is (866) 699-1004 or you can visit www.nyxcosmetics.com.

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+ Rating Product Brand Category Price Size
Best Mega Shine Lip Gloss NYX Cosmetics Lip Gloss  $5.00
Best Doll Eye Mascara Volume NYX Cosmetics Regular Mascara  $9.50
Best The Curve Felt Tip Eye Liner NYX Cosmetics Liquid/Gel/Cream/Cake  $15.00
Best Retractable Eye Liner NYX Cosmetics Eye Pencil  $4.50
Best Doll Eye Mascara Longlash NYX Cosmetics Regular Mascara  $9.50
Best Baked Blush NYX Cosmetics Powder Blush  $6.99
Best Matte Bronzer NYX Cosmetics Powder Bronzer  $9.00
Best Soft Matte Lip Cream NYX Cosmetics Matte Lipstick  $6.00
Best Extra Creamy Round Lipstick NYX Cosmetics Cream Lipstick  $4.00
Best Eyebrow Shaper NYX Cosmetics Brow Pencil  $8.75
Best Blush NYX Cosmetics Powder Blush  $5.00
Best Nude Matte Shadow NYX Cosmetics Powder Eyeshadow  $4.50
Best Mineral Stick Foundation NYX Cosmetics Stick Foundation  $10.00
Best Stick Blush NYX Cosmetics Blush  $6.00
Best HD Eye Shadow Base NYX Cosmetics Eyeshadow Primers  $7.00
Best Rouge Cream Blush NYX Cosmetics Blush  $6.00
Best Butter Gloss NYX Cosmetics Lip Gloss  $5.00
Best Pore Filler NYX Cosmetics Foundation Primer  $14.00 0.67 fl. oz.
Best Matte Lipstick NYX Cosmetics Matte Lipstick  $6.00
Good HD Studio Photogenic Finishing Powder NYX Cosmetics Loose Powder  $10.00
Good Stay Matte But Not Flat Powder Foundation NYX Cosmetics Powder Foundation  $9.50
Good La Amourex Boudoir Individual Curl Mascara NYX Cosmetics Regular Mascara  $6.00
Good Lip Smacking Fun Colors (Discontinued) NYX Cosmetics Cream Lipstick  $4.00
Good Black Label Lipstick NYX Cosmetics Cream Lipstick  $7.50
Good Above & Beyond Full Coverage Concealer NYX Cosmetics Cream Concealer  $5.00
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