Pro-X Advanced Cleansing System

by Olay  Pro-X
Price:
$29.99 
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Category:
Skin Care > Specialty Products > Specialty Skin Care Products
Last Updated:
12/10/2014
Jar Packaging:
No
Tested On Animals:
Yes

Olay made quite a splash in their magazine ads comparing this battery-powered cleansing brush to a competing version that sells for $200. Although the ads didn’t name names, there’s no missing that they were comparing their inexpensive cleansing brush option to the Clarisonic brush, the “classic” version of these kinds of brushes that sells for, you guessed it, $200.

What really surprised us was that Olay was right, up to a point; the performance and ease of use of their 2-speed facial cleansing brush works to an extent like the Clarisonic brush—at a fraction of the cost. Regardless of the speed you choose (low or high), the Olay brush is easy to operate and maneuver around your face. Some may prefer a larger brush head, but most should find this adequate (but use caution around your eyes).

Unlike the Clarisonic and similar wannabe devices, Olay’s version has a very soft brush head that spins rather than vibrates. As a result, you get gentle yet thorough cleansing that helps ensure all of your makeup is removed. You simply need to move the brush around your face, apply light pressure, and let the powered brush go to work. Most people will find this far more gentle than the Clarisonic, and gentle is a good thing.

The problem with Olay’s brush is that it is flimsy and the brush speed is lackluster (many will find it too slow). The brush head we tested was bent and was used up in about three weeks. That means you’ll have to replace the brush head more frequently, an extra unexpected expense.

Getting all your makeup off is essential to waking up with better looking skin and avoiding breakouts, and these cleansing brushes can help, but choosing among them isn’t easy. We still believe that a soft washcloth with a gentle water-soluble cleanser is a great way to make sure you get all your makeup off at night, but these brushes also are an option, although none of them are quite up to the task when it comes to being gentle and practical.

Keep in mind that a cleansing brush works only on the surface of the skin and it doesn’t take the place of a well-formulated BHA exfoliant (salicylic acid) or an AHA exfoliant (glycolic or lactic acid), both of which work beyond the surface layers to reach sun damage and clogged pores. You’ll find such products on our Best BHA Exfoliants list.

Pros:
  • Inexpensive compared to the competition.
  • Enhances the results from cleansing, leaving skin smooth.
  • Easy to operate and store (travels well, too).
  • Great for ensuring you get all of your makeup off each night.
  • Can help reduce the occurrence of blackheads when used along with a well-formulated BHA (salicylic acid) exfoliant.
  • Can be used in the shower or at your sink.
Cons:
  • It’s tempting to overdo it with devices like this, and that can leave skin feeling dry and tight, even if you’re using a gentle cleanser.
  • The brush head doesn’t hold up well.
  • The battery-powered motor for the brush loses energy fast.

More Info:

Olay sells brush head refills for their cleansing brush. You should replace the brush head when the bristles become frayed or show extensive signs of wear or discoloration, which will happen fairly often if you use this brush to remove makeup daily.

Olay offers a fairly large selection of skin-care products sold at drugstores and mass-market stores. Although Olay's products are not as diversified as Neutrogena's or as attractive as L'Oreal's, Olay has come a long way from its star product being a soft pink lotion designed to make skin younger (yet it was and is just a badly formulated product that was out of date almost from the moment it was launched). Today's Olay lineup for those concerned about staving off the effects of aging skin is impressive, comprising their Regenerist, and Total Effects lines. All of these (and several other Olay products) contain the B vitamin niacinamide. As you might expect, the claims made for it are inflated, but, as explained in the various reviews below, niacinamide is a very helpful ingredient for all skin types, capable of exerting multiple benefits. It isn't the best ingredient out there (no single ingredient has that title yet, and it's unlikely that just one ever will be) and as such doesn't deserve the prominence Olay gives it (a bit of variety would have been far better, such as a mix of antioxidants and skin-identical ingredients).

Olay's sales are expected to reach $4 billion annually in the next few years, and given their global presence in stores and constant advertising in magazines and on television, that's not surprising. Much of this advertising is focused on their best products, which is attention well deserved. Just to give you an idea of the expenditure involved for these ubiquitous ads, Olay spent over $50 million to promote Regenerist in 2003. The good news is that each new range of Olay products generally improves on what came before it, offering results that, while not as impressive as the claims, are noticeable in the mirror.

For its ongoing commitment to understanding consumers and formulating products that, while not perfect, definitely offer more proof than puffery, Olay deserves consideration by any savvy skin-care shopper. And it also deserves mention that Olay is one of the few lines in this book whose entire collection of products with sunscreens provides sufficient UVA protection! (Sources for the financial figures above: The Rose Sheet, July 10, 2006, page 5; September 11, 2006, page 4; and January 1, 2007, page 5).

Olay began 2009 with the launch of Pro-X, their most expensive products to date. Not only are these products considerably more expensive than any others from Olay, the packaging, color scheme, advertising campaign, and claims have all been turned up to "max" on the cosmetics marketing dial. The amount of hype and budget thrown at these products easily explains why our Beautypedia product request e-mail inbox has been inundated with requests for me to review these products!

Whenever something this sleek-looking and pricey debuts in the mass market, lots of consumers wonder whether the extra expense is worth it. They also want to know if Olay's "Professional" designation makes these products a cut above the numerous other products they sell, including those with similar claims.

It turns out we had the same question after surveying the ingredient lists for all of the Pro-X products: How are they different from those available in Olay's Total Effects and Regenerist? Supposedly, all of those other sub-brands also have the answer to improving the telltale signs of aging, from dryness and wrinkles to loss of luminosity and unwanted discolorations. In fact, the claims on the label of these three lines are virtually identical.

It is clear from the get go that there are far more similarities than differences among Definity, Regenerist and Pro-X. All of them contain niacinamide, the B vitamin that has almost single-handedly re-energized Olay as a formidable skin-care brand. One of the Pro-X products contains acetyl glucosamine, just like several from Definity, and many Pro-X products contain peptides, just as Regenerist products do. Why should someone consider Pro-X over those other lines?

Interestingly, the folks we spoke with at Procter & Gamble didn't have a clear answer either, which isn't surprising, at least not from a formula superiority standpoint. Rather, their explanation was all about a marketing decision. This "cosmeceutical" –oriented line is supposed to give women who think that a line that looks medical must be better even if it's available at the drugstore. Pro-X was also designed to appeal to women who typically seek professional skin-care products, meaning those that are sold or recommended by a dermatologist or cosmetic surgeon.

Of course there is no standardized definition for "professional skin care" and "cosmeceutical" is a bogus term. The dermatologists who consulted Olay about these new products are well-respected, but the formulas still come up short in terms of a cocktail of antioxidants and skin-identical ingredients that can repair damaged skin. As it turns out, despite the Alliance for Skin Care Innovation that Olay speaks of in their promotional materials for Pro-X, its creation had more to do with marketing than with bringing anything new to the cosmetics table.

Don't get me wrong: the Pro-X products have some commendable attributes and certainly offer multiple benefits for aging skin, but the truth is they're not different enough from Olay Regenerist or Definity products to warrant the higher price.

Pro-X's packaging is indeed sexier, the claims are more enticing, and the prices speak to a high-end consumer, but, to borrow a popular catchphrase from the 1980s, we were left wondering "Where's the beef?" The beef, as it were, is merely Olay creating products whose differences are much stronger from a marketing standpoint than from a formulary standpoint. That's not breakthrough news for your skin, and it's a fact that anyone considering Pro-X should know that other Olay products offer comparable benefits for less money. The only significant difference between Pro-X and Olay's other sub-brands is that Pro-X is fragrance-free; that's great, but you would think that leaving out an ingredient as opposed to adding one would lead to a price decrease rather than an increase. It's up to you if that point is enough to make the higher prices worthwhile.

For more information about Olay, owned by Procter & Gamble, call (800) 285-5170 or visit www.olay.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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