Best Face Forward Foundation SPF 25
1 fl. oz. for $19
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:No
Review Overview

Best Face Forward Foundation SPF 25 has a fluid, ultra-light texture that blends beautifully and sets to a long-wearing matte finish that doesn't look thick or feel heavy. The result is sheer to medium buildable coverage that leaves skin looking perfected, not overdone.

An in-part titanium dioxide sunscreen provides broad-spectrum sun protection for added anti-aging benefit. Available in four neutral shades for fair to medium/tan skin, this fragrance-free foundation is ideal for normal to very oily/combination skin.

FYI: One of this foundation's active ingredients (octinoxate) can be sensitizing for some people when applied around the eyes. This is less of an issue in a fragrance-free product such as this, but it's something to keep in mind if you notice signs of irritation such as stinging.

  • Long-wearing matte finish ideal for normal to very oily/combination skin.
  • Provides broad-spectrum protection for added anti-aging benefit.
  • Neutral shade range provides buildable, sheer to medium coverage.
  • Leaves skin looking perfected, not overdone.
  • No shades for darker skin tones.

Ultra-light liquid texture is ideal for normal to very oily skin. Silky, long-lasting matte finish with light to medium coverage. Long-wearing formula helps keep skin looking fresh & even. Protects skin with an in-part titanium dioxide SPF 25 sunscreen. 100% fragrance-free.


Active: Titanium Dioxide (8.70%), Octinoxate (Ethylhexyl Methoxycinnamate) (4.55%), Other: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (water-binding agent), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment)

Brand Overview

Paula's Choice Skincare At-A-Glance

Paula's Choice Skincare was established in 1995 when best-selling beauty author and consumer advocate Paula Begoun (known as The Cosmetics Cop) decided to develop her own products. Like most of us, she was fed up with products that overpromised results, cost a lot of money, and failed to deliver—or made matters worse!

As a natural evolution of Paula's personal mission to help consumers find the best products for their skin, the line has grown into an extensive range of skincare and makeup products that are formulated to meet the needs of almost every skin type and skin concern imaginable. From acne to wrinkles, oily skin, rosacea, large pores, eczema, redness, dry skin, and on and on, Paula's Choice offers a solution.

Paula's Choice Skincare stands apart from other cosmetics brands. The formulas contain only ingredients that have substantiated, published research showing they are beneficial and effective—so you get visible results. Stable packaging is another feature of the brand, using innovative, opaque, and air-tight or air-restrictive components that keep antioxidants and other light- and air-sensitive ingredients from breaking down. The line is also 100% fragrance-free, which is best for all skin types, especially for those with sensitive skin or rosacea.

Disclosure: Paula Begoun is the creator of Beautypedia and founder of Paula's Choice Skincare products. Reviewing thousands of skincare and makeup products over the past 30 years, both on this site and in her best-selling books, Paula's mission has always been to help consumers find the best products possible for their skin. The Beautypedia Team proudly and unequivocally maintains this commitment. In addition, The Beautypedia Team reviews all products using the same rating standards and criteria, whether it is a Paula's Choice product or another brand.

Why are all Paula's Choice Skincare products rated highly? The Paula's Choice Skincare Team would not launch a product unless it was worthy of a high rating from The Beautypedia Team. Paula and The Beautypedia Team were researching and reviewing products long before Paula's Choice Skincare ever existed and consumers were constantly requesting a skincare brand that met all of Beautypedia's criteria. As a result, The Paula's Choice Skincare Team was created and uses the same research and criteria to formulate Paula's Choice products as The Beautypedia Team uses to review products.

Strengths: All products are fragrance-free; uniquely formulated AHA and BHA products; effective skin-lightening options; toners that go beyond the norm; all sunscreens provide broad spectrum protection; proven anti-acne products; antioxidant-rich serums and moisturizers; anti-aging products that work as claimed.

Weaknesses: Does not offer a complete collection of makeup; makeup shade range isn’t as extensive for darker skin tones; limited concealer options.

For more information about Paula's Choice, call (800) 831-4088 or visit www.paulaschoice.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Wowed every time

I've never been so pleased with a foundation before. This foundation is perfect every time I use it. I prefer a barely there/light coverage. I want to even out my skin tone a bit, but still be able to see all my freckles. I've never been able to accomplish this before. With BFF, I can do this every time. Easily. I have normal to combo skin, and it dries nicely onto my skin. Sometimes I barely add some powder on top. Still amazing. I absolutely love it! Plus the price is awesome.

Reviewed by
Samantha H.
best liquid foundation

I was using Bare Minerals foundation until I gave this one a try. The coverage is sheer but the results are the best. People tell me they can't tell I have foundation on but my skin tone is beautifully even and corrected! The application is smooth and blended and takes no time at all with a sponge applicator. Removes completely with makeup remover and a PC cleanser. Skin looks perfect without the weight of many foundations. Lightest shade is perfect for fair skin with rosy cheeks.

Reviewed by
Erin G.
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