Browlistic Long-Wearing Precision Brow Color was once a limited edition item (which is why we didn't list it on Beautypedia) but is now a regular part of the Paula's Choice line. It's a cross between a brow pencil and brow tint, with a built-in, flexible, fine-tipped brush applicator that allows you to precisely fill in your brows for natural-looking results. Best of all, this really stays put: no running, smearing, or flaking all day, guaranteed! It's available in two shades that are best for those with light to medium brow brows. This type of brow makeup may take some getting used to, but once you get the hang of it you'll likely find it indispensable for lasting, defined brows.
A quick, professional way to enhance the depth and color of eyebrows. Flexible, fine-tipped brush applicator ensures precise, foolproof results. Formula dries quickly and offers all-day wear: no smudging, fading, or smearing. May be used before or after brow powder; use before applying brow wax or brush-on brow tints. Non-sticky finish won’t make brows feel stiff or coated.
Disclosure: In addition to reviewing thousands of cosmetic products from hundreds of brands over the past 30 years, Paula also has her own line of products called Paula's Choice. Paula and her team's goal is to help you find the best products possible for your skin whether they are from Paula's Choice or some other product line. Paula's commitment to this is so strong she is the only cosmetics company owner in the world that recommends products other than her own. Paula and the Paula's Choice Research Team formulate our products to meet or exceed the criteria we use to review products from every other brand on this site. We review all products the same way using the same research, objective comments, and praise no matter whose product it is.
Paula's Choice was created in 1995 in response to the many readers who asked Paula to develop her own products. Given Paula's unique overview of the cosmetics industry, 30+ years of research, and earnest desire to help people find the best products for their skin-care needs, creating her own products was a natural extension of her work. Paula's Choice range of products are designed to meet the needs and preferences of just about every skin type and concern imaginable using only proven ingredients substantiated by published research.
Paula's Choice products provide:
- State-of-the-art formulas based on reliable, published skin-care research
- Proven effective solutions for wrinkles, acne, rosacea, and sensitive skin
- Gentle yet effective products for those seeking a natural skin-care routine
- Fragrance-free formulas (because it is what's best for your skin)
- Cruelty-free formulas: Paula's Choice does not test on animals during any stages of product development—nor do we contract with third parties to conduct animal testing on our behalf
- Environmentally-friendly products that feature minimalist packaging that ensures product efficacy
- 100% Customer Satisfaction Guarantee from our world-class Customer Service Team
Paula's Choice products and Paula's work is routinely praised by noted dermatologists and other professionals. New York-based dermatologist Dr. Debra Jaliman stated that "I have a lot of respect for Paula Begoun and the way she thoroughly researches her subject. Her recommendations about cosmetics and skin care are deservedly influential." Eminent Seattle-based dermatologist Dr. Brandith Irwin concurs: "She takes a complex subject and makes it easy to understand!"
For more information about Paula's Choice, call (800) 831-4088 or visit www.paulaschoice.com.