Paula's Choice Skincare At-A-Glance
Strengths: Fragrance-free products; all products formulated based on extensive published research on how ingredients can benefit skin; uniquely formulated AHA and BHA products; effective skin-lightening options; gentle cleansers; toners that go beyond the norm; all sunscreens provide broad spectrum protection (including UVA-screening ingredients); proven anti-acne products; antioxidant-rich serums and moisturizers; anti-aging products that work as claimed; gentle yet effective natural products; most foundations provides sun protection and come in a range of neutral colors; unique brow products; on-the-go teeth whitener; lipstick with sunscreen; impressive, reasonably priced makeup brushes; samples are available for most products.
Weaknesses: Does not offer a complete collection of makeup; makeup shade range isn’t as extensive for darker skin tones; limited concealer options.
Disclosure: Paula Begoun is creator of Beautypedia and founder of Paula's Choice Skincare products. Reviewing thousands of skincare and makeup products over the past 30 years, both on this site and in her best-selling books, Paula's mission has always been to help consumers find the best products possible for their skin. The Beautypedia Team proudly and unequivocally maintains this commitment. In addition, The Beautypedia Team reviews all products using the same rating standards and criteria, whether it is a Paula's Choice product or another brand.
Paula's Choice Skincare was established in 1995 when best-selling beauty author and consumer advocate Paula Begoun (known as The Cosmetics Cop) decided to develop her own products. Like most of us, she was fed up with products that overpromised results, cost a lot of money, and failed to deliver—or made matters worse!
As a natural evolution of Paula's personal mission to help consumers find the best products for their skin, the line has grown into an extensive range of skincare and makeup products that are formulated to meet the needs of almost every skin type and skin concern imaginable. From acne to wrinkles, oily skin, rosacea, large pores, eczema, redness, sagging, dry skin, and on and on, Paula's Choice offers a solution.
Paula's Choice Skincare stands apart from other cosmetics brands. The formulas contain only ingredients that have substantiated, published research showing they are beneficial and effective—so you get visible results. Stable packaging is another feature of the brand, using innovative, opaque, and air-tight or air-restrictive components that keep antioxidants and other light- and air-sensitive ingredients from breaking down (unlike jar packaging, which compromises what might otherwise be an effective formula). The line is also 100% fragrance-free, which is best for all skin types, especially for those with sensitive skin or rosacea.
From cleansers to broad-spectrum sunscreens to anti-aging serums to specialized treatments, Paula's Choice Skincare has you covered from head to toe with innovative, state-of-the-art products. The brand also offers professional-quality makeup products including concealer, foundation, eyeshadow, lipstick, and more. (Paula started out as a makeup artist so she definitely knows her way around a face!)
Paula's Choice Skincare does not test on animals and also takes an environmentally friendly approach by featuring minimalist, recyclable packaging. Another plus—the Customer Service team is among the best in the industry, offering a "100% satisfaction or your money back" guarantee.
For more information about Paula's Choice, call (800) 831-4088 or visit www.paulaschoice.com.
Why are all Paula's Choice Skincare products rated highly? The Paula's Choice Skincare Team would not launch a product unless it was worthy of a high rating from The Beautypedia Team. Paula and The Beautypedia Team were researching and reviewing products long before Paula's Choice Skincare ever existed and consumers were constantly requesting a skincare brand that met all of Beautypedia's criteria. As a result, The Paula's Choice Skincare Team was created and uses the same research and criteria to formulate Paula's Choice products as The Beautypedia Team uses to review products.