Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum
Category:Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:03.12.2015
Jar Packaging:No
Tested on animals:No
Review Overview

There’s no research showing that any ingredient in this product is going to grow even a single eyelash. Aside from the hype, what you do get is an outstanding, pen-style liquid eyeliner with an incredibly precise brush, smart packaging, and impressive staying power. Simply put, this is one of the best liquid eyeliners available anywhere at any price.

  • It’s easy to dispense a fluid line that doesn’t bleed or skip.
  • The fine-tip synthetic hair brush makes application so precise you can deposit color between each lash.
  • The long-wearing formula doesn’t smear, smudge, or flake.
  • Soft colors dry quickly to a matte finish.
  • A snug cap and closure keeps the brush (and liquid liner) from drying out.
  • None.
Brand Overview

Physicians Formula At-A-Glance

Strengths: Inexpensive; almost all products fragrance-free; outstanding cleansers; pressed powder with broad-spectrum sunscreen; several bronzing powder options (primarily for fair to light skin tones); one of the only lines at the drugstore selling matte finish eyeshadows; the loose powder; most of the blushes; good liquid liner; excellent automatic brow pencil.

Weaknesses: Dated moisturizer formulas; several sunscreens lack sufficient UVA protection; jar packaging; several of the makeup products epitomize wasteful packaging; the shade selection for almost all the foundations and concealers is awful; tons of gimmicky products that don’t perform as well as you'd think but are eye-catching in their compacts; the lip color and lip plumper; mostly average to disappointing mascaras; the Organic Wear products either have undesirable textures or contain irritating ingredients.

There aren't really any doctors at Physicians Formula (the founder of the company was an allergist, Dr. Frank Crandell, but that was back in 1937), and no physicians currently sell or endorse it either. The company asserts that "The term hypoallergenic is more than just a cosmetic claim for Physicians Formula. It is the basis for every product that is created. Physicians Formula honors this claim through stringent product testing and quality control. In fact, Physicians Formula products are formulated without 132 known irritating ingredients still found in many cosmetics on the market today." While the line doesn't list the "132 known irritating ingredients" that they claim not to use, one of their newer products contains menthol, which serves no purpose for skin other than to cause irritation, and other products contain alcohol and witch hazel, which won't make any cosmetic chemist's or dermatologist's list of anti-irritants.

It's good that the skin-care products have been streamlined. There are some excellent makeup removers and a couple of gentle sunscreens whose sole active ingredient is titanium dioxide. Surveying this line in its entirety reveals that makeup is its major focus. However, as you'll see from the Physicians Formula makeup reviews below, things aren't exactly rosy there, either.

For more information about Physicians Formula, call (800) 227-0333 or visit www.physiciansformula.com.

Physicians Formula Makeup

Does this assortment of makeup products have what the doctor ordered? The enormous selection of makeup (no other line at the drugstore sells more individual pressed powders, concealers, or powder bronzers) has seen some noteworthy improvements in recent years, but far too much of it is still built on gimmicky premises or eye-catching graphics while performance and texture are given short shrift. And for a line where just about every product carries on about its goodness for sensitive skin and the non-comedogenic nature of its ingredients, they're not using anything that other companies aren't also using, not to mention that many of the ingredients that show up in these products (such as waxes and occlusive thickening agents) can absolutely clog pores.

Still, for a line with increased retail presence in major drugstores, you may be wondering just what to pay attention to, and the good news is that there are indeed some finds among all the mosaic powders and oddly packaged concealers. Physicians Formula has never done foundations and concealers well, and for the most part that still holds true today. Only one of their concealers is recommended, while the others are best described as dismal. The expansive powder category has several attractive options, including a pressed powder with sun protection and many worthwhile bronzing powders. You'll also find best beauty buys among the blushes and other key products, including the matte eyeshadows, felt-tip eyeliner, brow pencil, and a few of the mascaras. There isn't anything medical or extra-pure about Physicians Formula makeup, but if you know what to look for and are on a budget there are some products that any doctor concerned with the subject of beauty would appreciate!

Note: The shade range of this line does not cater to darker skin tones. In fact, for some products, only those with fair to light skin will find options.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

Member Comments
Summary of Member Comments
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Bad results!

i bought this product based on your rating and was let down for the first time. I have purchased two of these, to be sure. I have slightly oily eyelids but thoroughly clean and dry my lids first. This liner skips at one corner of my eye every time and I find chunks missing from the line in a few hours. Touch ups are impossible and just makes matters worse. I am a former make-up.artist so I don't think it's my skill that's lacking. Have great luck with a3$ Essence brand,sim. To ELF , in Canada.

Reviewed by
Lisa C.
Love This Eyeliner

I am 64 years old. I have been using Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum by Physicians Formula for the last two years. While I can't claim that it grows lashes, the gaps in my lash line have grown back in and I am not losing lashes like I was before I started using this eyeliner. The applicator is very easy to use, the eyeliner goes on smoothly, does not make my eyelids itch, is easy to remove, and the product lasts a long time.

Reviewed by
Gwen R.
Finally, a liquid liner I can use!

While I can't state unequivocally it will grow lashes (seems to be helping), it's GREAT eyeliner! I have very sensitive eyes, and as I'm older I don't go for the thick liner currently in fashion. This is easy to apply, very thin if you prefer, but can build up if you want to. I have the clear (for days I don't use makeup), and the black, which I agree is more a very dark grey. (Note that I usually hate makeup with "auto" dispensing applicators....)

Reviewed by
Kat M.
Itchy eyes

I don't know if it is just me and would love to hear from other users, but I itch and burn after using this product, almost a stinging sensation. The product is excellent in every other aspect. I love it so much I withstand the stinging to use it!. I do keep looking for something similar with the same results but without the stinging. The only other comment would be that the brown is a little dark..

Reviewed by
The best felt tip eyeliner ever.

I have bought many and this one stays all day, has great pigment and is an ease to use. The brown shade is more of a brown/black. I have been using for 1 year and my lashes are not longer.

Reviewed by
Happy Eyes Eyeliner

How nice to find that my own admiration for this eyeliner is shared by The Cosmetics Cop herself! I have never in my (shut up!) years found a liquid-type eyeliner that is as easy to apply as this one. The length of the felt tip and its flexibility give me great control. Note that there are two shades of black: "Black" which is more of a dark gray and "Ultra Black" which is jet. I use both or either, depending on my mood.

Reviewed by
Catherine S
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585630-IIS2 v1.0.0.379 3/31/2015 4:53:32 AM