Shimmer Strips Custom Eye Enhancing Eyeliner Trio
Last Updated:01.31.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This set comes with three retractable eyeliner pencils in shades that are meant to bring out your natural eye color. They tell you that the container with the purple, brown, and black shades is supposed to be for someone with brown eyes; purple, green, and black are supposed to be for those with green eyes; hazel eyes get two different shades of purple and one black; and if you have blue eyes the blue, brown, and black set is meant for you. However, follow this guideline at your own peril—selecting a color of shadow or liner based on eye color is an extremely dated way of doing this.

As far as performance goes, these eyeliners go on smooth, are easy to blend, and stay put once they set. The color combinations, on the other hand, don’t necessarily bring out the intended eye color. For example, blue eyeliner doesn’t enhance blue eyes; rather, it competes with them.

One side note: Don’t be fooled by the name of this product, which implies a shimmery finish; in reality, this has more of a dark metallic finish and some of the shades are actually matte.

  • Retractable eyeliner pencils that also come with a built-in sharpener for creating a finer point.
  • Goes on smoothly and is easy to blend.
  • Colors stay on well once set and resist smudging and flaking.
  • Some attractive shades in both metallic and matte finishes.
  • Great value if you like all three colors in a particular set!
  • Pre-set shade combinations don’t necessarily bring out the intended eye color.
  • The trio of colors won’t suit everyone.
Brand Overview

Physicians Formula At-A-Glance

Strengths: Inexpensive; almost all products fragrance-free; outstanding cleansers; pressed powder with broad-spectrum sunscreen; several bronzing powder options (primarily for fair to light skin tones); one of the only lines at the drugstore selling matte finish eyeshadows; the loose powder; most of the blushes; good liquid liner; excellent automatic brow pencil.

Weaknesses: Dated moisturizer formulas; several sunscreens lack sufficient UVA protection; jar packaging; several of the makeup products epitomize wasteful packaging; the shade selection for almost all the foundations and concealers is awful; tons of gimmicky products that don’t perform as well as you'd think but are eye-catching in their compacts; the lip color and lip plumper; mostly average to disappointing mascaras; the Organic Wear products either have undesirable textures or contain irritating ingredients.

There aren't really any doctors at Physicians Formula (the founder of the company was an allergist, Dr. Frank Crandell, but that was back in 1937), and no physicians currently sell or endorse it either. The company asserts that "The term hypoallergenic is more than just a cosmetic claim for Physicians Formula. It is the basis for every product that is created. Physicians Formula honors this claim through stringent product testing and quality control. In fact, Physicians Formula products are formulated without 132 known irritating ingredients still found in many cosmetics on the market today." While the line doesn't list the "132 known irritating ingredients" that they claim not to use, one of their newer products contains menthol, which serves no purpose for skin other than to cause irritation, and other products contain alcohol and witch hazel, which won't make any cosmetic chemist's or dermatologist's list of anti-irritants.

It's good that the skin-care products have been streamlined. There are some excellent makeup removers and a couple of gentle sunscreens whose sole active ingredient is titanium dioxide. Surveying this line in its entirety reveals that makeup is its major focus. However, as you'll see from the Physicians Formula makeup reviews below, things aren't exactly rosy there, either.

For more information about Physicians Formula, call (800) 227-0333 or visit www.physiciansformula.com.

Physicians Formula Makeup

Does this assortment of makeup products have what the doctor ordered? The enormous selection of makeup (no other line at the drugstore sells more individual pressed powders, concealers, or powder bronzers) has seen some noteworthy improvements in recent years, but far too much of it is still built on gimmicky premises or eye-catching graphics while performance and texture are given short shrift. And for a line where just about every product carries on about its goodness for sensitive skin and the non-comedogenic nature of its ingredients, they're not using anything that other companies aren't also using, not to mention that many of the ingredients that show up in these products (such as waxes and occlusive thickening agents) can absolutely clog pores.

Still, for a line with increased retail presence in major drugstores, you may be wondering just what to pay attention to, and the good news is that there are indeed some finds among all the mosaic powders and oddly packaged concealers. Physicians Formula has never done foundations and concealers well, and for the most part that still holds true today. Only one of their concealers is recommended, while the others are best described as dismal. The expansive powder category has several attractive options, including a pressed powder with sun protection and many worthwhile bronzing powders. You'll also find best beauty buys among the blushes and other key products, including the matte eyeshadows, felt-tip eyeliner, brow pencil, and a few of the mascaras. There isn't anything medical or extra-pure about Physicians Formula makeup, but if you know what to look for and are on a budget there are some products that any doctor concerned with the subject of beauty would appreciate!

Note: The shade range of this line does not cater to darker skin tones. In fact, for some products, only those with fair to light skin will find options.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Looking for a budge proof eyeliner?

Here it is...three retractable eye pencils that apply with ease and stay all day! The trio of colors are very pretty. I've used all of them in my water line with no irritation at all. Check them out because they are the best pencil liners.

Reviewed by
Loved colors & application but...

The nude colors were the best eyeliner I have ever worn- subtle and did what I wanted which was just a little bit of emphasis. Too bad I sensitized to it in about 6 weeks of occasional wear. I'm still looking for a liner I like even half as well that doesn't set off my blepheritis!

Reviewed by
Ellen W.
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