Shimmer Strips Custom Eye Enhancing Shadow & Liner
Last Updated:03.25.2015
Jar Packaging:No
Tested on animals:No
Review Overview

Shimmer Strips Custom Eye Enhancing Shadow & Liner comes in various color palettes, each of which contain nine shimmering shades that can be used wet (for more intense color) or dry (for a softer look). Each set includes one shade dark enough to work as powder eyeliner, making these convenient, all-in-one options to shape and shade the eye. These eyeshadows have a remarkably smooth texture and an even, flake-free application (unless you overdo it when using them wet). The shimmery finish isn’t the best for wrinkly skin since the shine will accentuate wrinkles, but if that’s not a problem for you, by all means this is an excellent option to consider!

We particularly love the Nude palette which is strikingly similar to Urban Decay’s iconic Naked2 eyeshadow palette and is a fraction of the cost!

Mica, Talc, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Dimethicone, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Bis-Diglyceryl Polyacyladipate-2, Cetyl Dimethicone, Sorbitan, Sequioleate, Cyclopentasiloxane, Dehydroacetic Acid, Methylparaben, Propylparaben, Sorbic Acid. MAY CONTAIN (+/-): Titanium Dioxide, Iron Oxides, Ultramarines, Yellow 5 Lake, Blue 1 Lake, Carmine, Ferric, Ferrocyanide, Chromium Oxide Greens, Chromium Hydroxide Green, Manganese Violet.

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Physicians Formula At-A-Glance

Strengths: Inexpensive; almost all products fragrance-free; outstanding cleansers; pressed powder with broad-spectrum sunscreen; several bronzing powder options (primarily for fair to light skin tones); one of the only lines at the drugstore selling matte finish eyeshadows; the loose powder; most of the blushes; good liquid liner; excellent automatic brow pencil.

Weaknesses: Dated moisturizer formulas; several sunscreens lack sufficient UVA protection; jar packaging; several of the makeup products epitomize wasteful packaging; the shade selection for almost all the foundations and concealers is awful; tons of gimmicky products that don’t perform as well as you'd think but are eye-catching in their compacts; the lip color and lip plumper; mostly average to disappointing mascaras; the Organic Wear products either have undesirable textures or contain irritating ingredients.

There aren't really any doctors at Physicians Formula (the founder of the company was an allergist, Dr. Frank Crandell, but that was back in 1937), and no physicians currently sell or endorse it either. The company asserts that "The term hypoallergenic is more than just a cosmetic claim for Physicians Formula. It is the basis for every product that is created. Physicians Formula honors this claim through stringent product testing and quality control. In fact, Physicians Formula products are formulated without 132 known irritating ingredients still found in many cosmetics on the market today." While the line doesn't list the "132 known irritating ingredients" that they claim not to use, one of their newer products contains menthol, which serves no purpose for skin other than to cause irritation, and other products contain alcohol and witch hazel, which won't make any cosmetic chemist's or dermatologist's list of anti-irritants.

It's good that the skin-care products have been streamlined. There are some excellent makeup removers and a couple of gentle sunscreens whose sole active ingredient is titanium dioxide. Surveying this line in its entirety reveals that makeup is its major focus. However, as you'll see from the Physicians Formula makeup reviews below, things aren't exactly rosy there, either.

For more information about Physicians Formula, call (800) 227-0333 or visit www.physiciansformula.com.

Physicians Formula Makeup

Does this assortment of makeup products have what the doctor ordered? The enormous selection of makeup (no other line at the drugstore sells more individual pressed powders, concealers, or powder bronzers) has seen some noteworthy improvements in recent years, but far too much of it is still built on gimmicky premises or eye-catching graphics while performance and texture are given short shrift. And for a line where just about every product carries on about its goodness for sensitive skin and the non-comedogenic nature of its ingredients, they're not using anything that other companies aren't also using, not to mention that many of the ingredients that show up in these products (such as waxes and occlusive thickening agents) can absolutely clog pores.

Still, for a line with increased retail presence in major drugstores, you may be wondering just what to pay attention to, and the good news is that there are indeed some finds among all the mosaic powders and oddly packaged concealers. Physicians Formula has never done foundations and concealers well, and for the most part that still holds true today. Only one of their concealers is recommended, while the others are best described as dismal. The expansive powder category has several attractive options, including a pressed powder with sun protection and many worthwhile bronzing powders. You'll also find best beauty buys among the blushes and other key products, including the matte eyeshadows, felt-tip eyeliner, brow pencil, and a few of the mascaras. There isn't anything medical or extra-pure about Physicians Formula makeup, but if you know what to look for and are on a budget there are some products that any doctor concerned with the subject of beauty would appreciate!

Note: The shade range of this line does not cater to darker skin tones. In fact, for some products, only those with fair to light skin will find options.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Better than the expensive ones

I am 42 years old. I have tried all of the eye-shadows you can think off and so far my preference is this brand. I noticed that with other brands such as Urban decay you need an eye primer so the color can last...not with this baby! The formula is pigmented and strong enough that lasts all day without a primer. It's great for people who wear contacts I also like that the powder doesn't fly like other brands when you apply it.

Reviewed by
Laura R.

This is my go to eye-shadow. I have all the shades, and have never been disappointed, I've tried many other drugstore brands. I get compliments all the time on my eye make-up, this blends really well, plus goes good with my skin. It stays in place, & even as it "wears" does not look like it is streaking like other shadows. You get a lot of colors for the price, not to mention the ability to mix & shade,wet or dry. I am fair with reddish hair.

Reviewed by
Jessica M
not the best

Bought at Wal-Mart, $10. They charged me for two, couldn't prove I only bought one therefore the one crappy pallete costed me $20.00. It does flake, the colors are NOT pigmented, or true to the colors in the pan, and yes all they really seem to do is enhance wrinkles, I'm only 33. I'm used to Lorac, and Urban Decay quality, saw this as a "best" for less reviewed here. Now I don't believe I can trust these ratings with this experience.

Reviewed by
Angie K
Dupe for Urban Decay's Naked 2!

Yes, the "universal looks collection" nude palette is very similar to Urban Decay's Naked 2. It's probably better, because these shadows do not have fallout. The taupe colors are beautiful. All of the shades are shimmery though, but I have a preference for that. I find myself reaching for these palette more often than my Naked 1 palette.

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