Brightening Primer is a pale pink lotion that blends easily into the skin and thankfully the pink color fades into nothingness, leaving a sheer, minimalist glow. The inclusion of pearl powder (which is present in a minuscule amount), doesn’t make this primer special. What does make it worth trying is the satin finish and the touch of shimmer it leaves on the skin. Those with normal to dry skin will appreciate the base this creates for their foundation.
Water, Cyclopentasiloxane, Butylene Glycol, Glycerine, Diphenylsiloxy Phenyl Trimethicone, Peg-10 Dimethicone, Dimethicone, Lauroyl, Silica, Neopentyl Glycol Dicaprate, Neopentyl Glycol Diethylhexanoate, Sorbitan Sesquiisostearate, Disteardimonium Hectorite, Diisostearyl Malate, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Chloride, Phenoxyethanol, Sodium Citrate, Methylparaben, Propylparaben, Methicone, Tocopherol, Magnesium Ascorbyl Phosphate, Pearl Powder, Sodium Pca, Sodium Hyaluronate, Mica, Titanium Dioxide, Iron Oxides
Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.
Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.
Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.
The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).
For more information about Pixi visit www.pixibeauty.com or www.target.com.
Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.