The first thing you notice when you pump out Pixi's Flawless Beauty Fluid is its consistency—the company's not joking by labeling this a fluid! It's not quite runny, but it's certainly a lot thinner than many other liquid foundations, which can make blending difficult because it takes a bit of work to get smooth, uniform coverage with the slippery texture. Once blended, this lightweight foundation dries to a powder finish that doesn't emphasize lines or pores. Another bonus: It's fragrance-free.
Regrettably, the shades are limited to only three colors, and only No. 1 Cream looks natural on its intended skin tone. The other two—No. 2 Nude and No. 3 Warm—are far too peach to blend naturally into their intended skin tones, making this an extremely limited option. Given the price, you could even go to the department store and get a better-performing foundation for less money!
- Doesn't emphasize lines or pores.
- Very fluid texture makes blending difficult.
- Limited shade options, with only one working for a natural skin look.
- Pricey for what you get.
Water (Aqua), Propylene Glycol, Propylene Glycol Stearate, Glycerin, PEG-8, Oleic Acid, Kaolin, Lecithin, Isostearamide DEA, Cetyl Esters, Cetyl Alcohol, Tocopherol, Panthenol, Triethanolamine, Magnesium Aluminum Silicate, Cellulose Gum, Simethicone, Disodium EDTA, Methylparaben, Propylparaben, Butylparaben, Imidazolidinyl Urea. May Contain: [+/- Iron Oxides, Titanium Dioxide, Ultramarines, Chromium Oxide Greens.
Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.
Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.
Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.
The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).
For more information about Pixi visit www.pixibeauty.com or www.target.com.
Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.