Lash Booster Mascara

by Pixi  
Price:
$17 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
4/2/2013
Jar Packaging:
No
Tested On Animals:
No

The carbon pigment in Lash Booster Mascara won’t make your lashes look darker than any other similarly colored mascara. What you will get with this mascara is an easy application with minimal clumping. Your lashes will gain some length, but little thickness, for a natural, only slightly enhanced look. Lash Booster Mascara wears well throughout the day with no smudging or flaking, but it’s really below average when compared with other mascaras at the drugstore that are half the price. The Blackest Blue is a navy shade that doesn’t make the whites of your eyes appear whiter as claimed; it makes your lashes navy blue, that’s all.

Note: The Pixi display at the Target we visited had Lash Booster Mascara out for testing. Do not use the display mascara wand for testing because of the risk of eye infection.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit www.pixibeauty.com or www.target.com.

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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