Lid & Line

by Pixi  
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Makeup > Eyeliners > Liquid/Gel/Cream/Cake
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Lid & Line is a pen-shaped wand that contains an eyeshadow and liner in coordinated tones as well as an applicator for softening edges. The eyeliner is a standard cream liner, which applies smoothly, but needs to be set immediately with the included eyeshadow or it will smudge easily and fade quickly. The eyeshadow end is provided for setting the liner as well as for lining the lower lash line. Applying the pre-dispensed shadow can be messy and the sponge-tipped applicator is a bit too large to allow for a thin, precise line. Lid & Lash is definitely meant for those looking to create a smokier eye design. The applicator is handy for blending the liner and shadow together. Of the available shades, only Smoky Mink is matte, the rest of the options have various amounts of shimmer. Lid & Line is a novel idea and convenient for travel, but the messiness of the shadow application keeps it from earning a high rating.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit or

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

Member Comments

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  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
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  1. Jacky S.
    Reviewed on Sunday, September 21, 2014
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    I love this product!
    • I use the pencil to line upper & lower lids, as well as sketch in crease shadow, then blend. A little touch of the powder to set the outer edges of liner and crease shadow, blend...perfect, stays all day. Smoky Mink is a neutral taupe with no shimmer, great for a smoky eye for daytime. I also use Smoky Gray, also no shimmer, for more intensity. Smoky Black has shimmer, & I use a little for nighttime drama. I have an artistic hand, so maybe it's easier for me, but I love these pencils.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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